Marketing Specialist (Part-Time) - B2B Lead Generation Focus, North America

Marketing Specialist (Part-Time) - B2B Lead Generation Focus, North America

Join our innovative team at OFIL Systems, a leading global provider in the high-voltage electricity industry. We specialize in cutting-edge solutions including a unique solar-blind UV filter technology that enhances electrical component safety and efficiency. Our mission is to empower the energy sector with sustainable and precise diagnostic tools, driving forward the future of electricity management and environmental care.

Position Overview

We are in search of a part-time, data-driven, and creatively inclined Marketing Specialist with a proven track record in B2B Lead Generation and demand creation, specifically within North America. This role is ideal for a dynamic marketer skilled in designing and executing performance-driven Lead Generation strategies across a variety of channels. Your work will be pivotal in generating qualified leads to boost sales through a mix of marketing automation, inbound and outbound initiatives, and comprehensive campaign management.

Key Responsibilities

· Strategically plan, develop, and execute ABM, demand generation campaigns, paid advertising initiatives, and automated marketing operations targeting B2B companies across North America.

· Utilize digital marketing tools and platforms to enhance inbound and outbound marketing efforts, ensuring a steady pipeline of qualified leads.

· Monitor and analyze campaign performance, leveraging marketing analytics to report on key metrics including MQLs, target account engagement, conversion rates, SQLs (Sales Qualified Leads), opportunities generated, and overall ROI.

· Collaborate closely with the sales team to refine the lead qualification process, enhance the sales cycle, and develop an effective lead scoring system that aligns with sales goals.

· Efficiently manage project timelines, budgets, and resources, coordinating with both internal teams and external partners (freelancers, agencies) to achieve marketing objectives.

Ideal Candidate Profile

· Proven experience in B2B marketing with a focus on Lead Generation, demand creation, and marketing automation within the North American market.

· Strong analytical skills, with the ability to drive decisions based on data and performance metrics.

· Experience with digital marketing operations, PPC campaigns, ABM, and marketing analytics tools.

· Excellent project management abilities, capable of leading initiatives on time and within budget.

· Effective communicator with a collaborative spirit, able to work seamlessly with cross-functional teams.

Why Join Us?

· Be a part of a globally recognized leader in the high-voltage electricity industry.

· Contribute to impactful projects that enhance sustainability and efficiency in the energy sector.

· Flexible, part-time role that respects your work-life balance.

· Collaborative and innovative company culture that values every team member's contribution towards our collective goals.

C.V. to: hr@ofilsystems.com

Job Type: Part-time

Pay: $30,000.00 - $40,000.00 per month

Expected hours: 30 per week

Work setting:

• Remote

Work Location: Remote