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SalaryGOBankingRates™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.
Learn More About What We Do
What's interesting about this role?
The Media Operations Specialist role is tasked with monitoring and optimizing budget fulfillment, advertiser quality, and gross profit across the company's paid media network for the Personal Finance,Credit Card, Native, and Credit lines of business. To accomplish this, this role will effectively coordinate with multiple stakeholders such as Ad Operations, Media, Tools, Yield, Product, and Sales to successfully execute against allotted advertiser budget allocations, test and optimize ad products, and manage inventory flows and sources. This role will also support the Media Ops Manager with process innovation and strategic media planning.
How Will You Make an Impact?
- Achieve Media Team GPM, quality, and scale goals month over month across the Personal Finance,Credit Card, Native, and Credit verticals.
- Inventory management: tracking publishers' supply/inventory while assuring highest possible fill rates, assist Media AMs in vetting out new inventory sources, and optimizing existing placements.
- Data driven performance monitoring/optimizations based upon budget fulfillment, advertiser quality, CTI GPM.
- Product performance optimization (offer row position, qualifier page, whole row clickable) and collaborating with Product to develop new templates & features that directly impact publisher revenue and advertiser quality.
- Coordinate with Yield, Account Strategy, Media, and Ad Operations for any campaign changes (pricing/budget updates, compliance updates, etc.)
- Support Media Ops Billing process
- Administrate ticketing via Salesforce and JIRA (ie. rate updates, campaign pauses, budget updates, traffic increases/decreases, managing allocated targets).
- Coordinate with Product and Media Teams on testing to improve CTU/advertiser performance across network sites.
- Support SEM, Credit Card, and Native channels as needed to drive new channel growth, improve reporting, and assist Media Buyers with developing media plans.
- Proactively report any tactical roadblocks, issues, successes, and wins on a weekly cadence.
- Support the Media Operations Team in the strategic/tactical development of process improvements.
- Contribute to building and maintaining team documentation of processes and procedures in our documentation hub, Confluence.
What Do You Bring to Us?
- 4+ years' experience in yield optimization, inventory management, sales operations, or product management role. Digital experience is a MUST.
- Proven business sense, problem solving skills, critical thinking, and project management skills.
- Strong analytical skills and experience with data analysis, attribution, and ads implementation.
- Excellent written, verbal, and interpersonal skills.
- In-depth knowledge of digital advertising.
- Ability to initiate and drive projects to completion with minimal guidance.
- Experience executing media plans throughout the course of a calendar month.
- Proficient in Excel.
- Ability to answer both client and internal questions as well as preparing recommendations that proactively address any concerns.
The salary range for this role is $70,000 - $80,000. Pay offered may vary within the posted range based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.
Benefits
- Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
- Awesome medical, dental and vision plans with heavy employer contribution
- Paid maternity leave and paternity leave programs
- Paid vacation, sick days and holidays
- Company funding for outside classes and conferences to help you improve your skills
- Contribution to student loan debt payments after the first year of employment 401(k)
- - employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
A note about our new norm: The world has changed and we know it's important to adapt and to do our part to do what's best for our team. Our number one priority is to have our team feel safe, balanced and connected. We're committed to providing our teams with the best resources and tools to navigate this new virtual world that we're living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!
Here's a peek into our world at GOBankingRates -
- Our teams are working remotely 100% for the foreseeable future. We're in the digital media space, so we're mobile and flexible!
- Option to work from an office (if you need to get away!)
- Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Slack, Zoom and so much more!)
- To keep our community engaged and connected, virtual team building events are held weekly and monthly.
- For wellness and balance, weekly virtual fitness classes such as yoga are available.
- To care for the local communities that we're a part of across the U.S our team members host socially distanced philanthropic events every quarter.
- And most importantly, we've committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
