Marketing Operations Analyst

Your Mission

Hearth is at an inflection point of growth and looking for the right individual to join our growing marketing team as a Marketing Operations Analyst.

The right archetype for this role is someone who is a scrappy, analytical, growth-minded professional who wants the training ground to become a CMO one day. The core focus of the role will be Marketing Operations and Analytics.

With mentorship from a world-class team (Affirm, Square, Bain&Co, Adobe), you’ll contribute to various marketing initiatives and have the opportunity for a substantial impact on company growth. The ideal candidate is a self-starter, with an appetite to learn and a genuine desire to help small business contractors.

Here's what you'll do:

• Marketing Operations

  • Own the marketing pipeline (lead submission through sales) to improve lead quality and reduce acquisition costs.
  • Investigate and diagnose lead flow issues within lead forms, Marketo, Typeform, Salesforce, and our tech stack.
  • Recommend, test, and implement new tools to streamline our Marketing Operations
  • Structuring lead scoring and lead routing infrastructure
  • Ability to investigate complex automation systems to uncover processes
  • Partner with demand generation to enhance campaign execution, audience targeting, and lead-to-revenue model.
  • Data normalization and enrichment within across Salesforce, Marketo and Braze platforms
• Marketing Analytics:
  • Own marketing reporting via weekly performance updates, driving insights, and managing marketing dashboards.
  • Partner with the Engineering/Data science team to iterate upon dashboards and provide additional views.

  • Drive ad hoc analysis of campaign performance, uncover insights, and propose optimization opportunities to drive growth

• Bachelor’s degree in Marketing, Business, or Analytical related degree preferred

• Proven experience (1 - 3+ years) in Marketing Operations and marketing analytics at an agency or technology company
• Proficiency in marketing automation platforms such as HubSpot, Marketo, Salesforce, or CRM platforms
• Proficiency with BI tools such as Tableau, Looker, Mode, Excel, or Google Sheets
• Strong analytical skills with the ability to analyze data, derive insights, and make data-driven decisions.
• Experience in maintaining data hygiene
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Experience working within a SaaS company is a plus

• Mission-driven, values-based culture.

• Competitive pay.
• Growth opportunities as we continue to grow and scale.
• Generous PTO, plus paid company holidays.
• Stock options.
• Medical, dental, and vision options.
• 401(k) package.
• Free Employee Assistance Program
• Parental Leave Program

• Pet Insurance

Location:

This role will be located in NYC along with the rest of the technical Hearth team, the CEO, and other key business roles. Hearth believes in the energy, connection, and serendipity of an in-person/hybrid work culture (3+ days/week) for builders who are committed to building truly innovative software and making a significant positive impact in the world.

More About Us:

Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider for employment qualified applicants with arrest and conviction records.