Marketing Manager

Position Summary:

The Marketing Manager will develop and execute public relations, public information, and marketing plans for the center. The Marketing Manager will be a member of the center’s management team and will be the center’s liaison for advocating, developing, promoting, and maintaining partnerships with the community and organizations within the context of special events, memberships, and program marketing. The Marketing Manager will provide direction and assist in the planning and implementation of special events, membership programs, and program operations; will work in cooperation with the Administrators and Director to market the programs of The Salvation Army RJKCCC; will promote the use of The Salvation Army RJKCCC facility by outside users and groups; and, will supervise marketing team staff members. The Marketing Manager will coordinate the development of a comprehensive and interactive website and manage The Salvation Army RJKCCC social media presence. 

Qualifications:

• Must have a bachelor’s degree in a field related to marketing/public relations.
• Must have five years of progressively responsible experience in community relations and/or marketing, preferably in a not-for-profit and/or fitness environment.
• Must have at least five years of experience in web-based graphic design or web interface design. Knowledge of XML, HTML, delimited file formats, and Internet protocols and security.
• Must have excellent computer skills familiar with Word, Excel, Publisher, Corel Draw, and/or appropriate desktop applications.
• Must have strong verbal and written communication skills.
• Must have excellent organizational skills and the ability to carry out multiple tasks efficiently and accurately.
• Must maintain a philosophy of education and child development that is consistent with that of The Salvation Army Ray & Joan Kroc Corps Community Center.
• Must possess the ability to supervise staff and participants of varying educational and cultural backgrounds.
• Maintain a professional attitude and approach to problem-solving.
• Possess a demonstrated ability to develop and administer a marketing budget.
• Certification by and participation in The Salvation Army’s Fleet Safety Program on an annual basis.
• Must be a person of high integrity and willing to support and promote the mission of The Salvation Army.
• Successful background check is required.
• May be required to work a flexible schedule including weekends and evenings.

Responsibilities:

• Plan, develop, and execute a Public Relations Plan for The Salvation Army Ray & Joan Kroc Corps Community Center that will include:
  • Regular and effective media contacts.
  • Regular and effective name recognition of RJKCCC.
  • Coordinate the photography of all RJKCCC-related events and programs, both on-site and off-site.
  • Distribute and archive images.
  • Assist in the development of an annual marketing budget and monitor costs and expenses of the public relations program to stay within budget guidelines.
  • Develop and report on performance measures to rate the effectiveness of marketing plans.
• Plan, develop, and execute a Public Information Program for RJKCCC to include:
  • Coordination of the production and distribution of comprehensive program guides in both print and electronic formats, at least four times annually.
  • Approval of venue plans for production and distribution of program-specific brochures.
  • Planning, supervision, and approval of production and distribution of PSAs and news releases.
• Assist RJKCCC program managers in the development of their programs, through coordinating and centralizing efforts, to include the following:
  • Working cooperatively with program managers in the planning and promotion of new and existing programs.
• Formal development and revision of a Marketing Plan for RJKCCC as a whole, updated annually or more frequently if necessary, that embodies a multilateral approach to reaching new markets.
• Generate corporate sponsorships, alliances, and community partnerships that will benefit the RJKCCC.
• Represent RJKCCC in community-based meetings and committees and participate in public forums as assigned by RJKCCC Director.
• Supervise staff assigned to venue marketing support and guidance for the facility to develop specific marketing plans that will include:
  • Promotion of each revenue-generating room of the RJKCCC, with the purpose of providing operational and developmental income for all programs.
  • Ensuring that program managers accurately contribute to a master calendar of all regularly scheduled and special events held at RJKCCC.
  • Approval of all narrative, style, and design work as fitting with the mission of The Salvation Army Ray & Joan Kroc Corps Community Center.
• Develop and oversee the official RJKCCC website including the following:
  • Stylish presentation of RJKCCC in a user-friendly home page environment, with easy linking to programs and events.
  • Maintenance of the RJKCCC website to ensure that content and information is accurate, up-to-date, and made accessible to the public in the marketing of all programs, activities, and events.
  • Comprehensive program information is updated and maintained on a weekly basis.
• Provide regular reporting, both verbally and in presentation format, on all of the above activities.
• Perform other duties as assigned as they relate to the position of Marketing Manager.

PHYSICAL REQUIREMENTS:  Qualified individuals must be able to perform the essential duties of the position with or without accommodation.  A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position.  The Salvation Army will attempt to satisfy requests as long as the accommodation needed is reasonable and no undue hardship would result.

While performing the duties of this job, the employee is regularly required to walk, stand, climb or balance, stoop, kneel, crouch, crawl, and reach with hands and arms on a continuous basis. The employee must regularly lift and/or move up to 20 pounds, frequently lift and/or move up to 50 pounds, and occasionally lift and/or move up to 75 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.  Must have the ability to operate a telephone, a desktop or laptop computer, as well as the ability to access and produce information from a computer, and to understand written information.

Mission Statement:

The Salvation Army, an international movement, is an evangelical part of the universal Christian Church.  Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.