Marketing Manager - Lead Generation

About Kiln:

Kiln is a flex ­office and lifestyle brand. We deliver an exceptional experience that elevates the performance and lifestyle of our members through an ecosystem of people, products, places and spaces. 

Kiln opened its first 2 locations in 2018 in Salt Lake City and Lehi Utah. Today we have 12 locations across Utah, California, Oregon, Colorado and Idaho with plans of rapid expansion throughout the U.S. Kiln is pioneering the future of hybrid work within the niche of ‘flex­ office’ in the broader commercial real estate sector.

Our Core Values:

1: Human at the core

2: Achieve & Celebrate Together

3: Thoughtful and with Purpose 

4: Always Evolving 

5: Nothing short of Extraordinary

6: Scrappy & Ingenious

Role Summary:

As the Marketing Manager - Lead/Demand Generation at Kiln, your primary goal is to strategically generate high-quality leads and foster inbound interest in our coworking and flexible office spaces. You'll design and execute targeted marketing campaigns, leveraging a mix of online and offline channels to maximize lead acquisition. The role requires a deep understanding of Lead Generation tactics across both B2B and B2C markets, the coworking/office industry, and market trends, and the ability to translate Kiln's unique value proposition into compelling marketing strategies and messages. You have a desire to be a game changer and to help revolutionize the coworking and flexible office space industry, where you will play a critical role in helping to attract the core members that will be pivotal in shaping the future of workspace solutions.

Major Responsibilities:

• Lead Generation Strategy: Develop and implement a Lead Generation strategy to drive high-quality membership leads (from enterprise, SMEs, startups/early stage companies, and solopreneurs/individuals) as well as meeting room and event clients for multiple Kiln sites.  
• Campaign Management: Plan and execute multi-channel marketing campaigns, utilizing digital channels (SEO, SEM, social media, email marketing) and traditional channels to reach and engage our target audience.
• Marketing Automation: Implement and optimize marketing automation tools to streamline lead nurturing processes, ensuring timely and personalized communication with potential clients.
• Data Analysis: Utilize analytics tools to measure campaign performance, identify trends, and optimize strategies for continuous improvement.
• Event Lead Generation: Work closely with Member Experience and Community teams to continuously refine the way we capture and nurture leads coming through our events.  
• Partnerships and Collaborations: Identify and cultivate partnerships that enhance Lead Generation efforts, such as collaborations with industry influencers, businesses, and organizations.
• Content Development: Collaborate with the content team to help direct creation of relevant content that resonates with our target audience and drives lead acquisition.
• Budget Management: Manage the performance marketing budget effectively, ensuring maximum ROI for all campaigns in the competitive coworking landscape.

Key Relationships:

• Business Development team
• Site Community teams
• External agency(ies)

Ideal Experience and Skills:

• 4+ Years of relevant experience.  
• Proven experience in Lead Generation and performance marketing demonstrating a deep understanding of market trends and customer needs.
• Experience in the hospitality or coworking and flexible office space industry is preferred, but not required.  
• Digital Marketing Expertise: Proficient in digital marketing channels, including SEO, SEM, social media, and email marketing, driving measurable results.
• Data-Driven Approach: Exceptional analytical skills, utilizing tools like hubspot, zapier, analytics and others to drive insights and make informed decisions.
• Creative Thinking: Possess a creative mindset to develop innovative campaigns that set Kiln apart in the crowded market.
• Collaboration: Excellent collaboration skills, ensuring seamless coordination with cross-functional teams and alignment with Kiln's unique brand proposition.
• Customer-Centric Mindset: An innate ability to empathize with customers, ensuring that marketing initiatives resonate with the target audience.