Marketing Manager-Immediate

Company Description
KIPP Texas Public Schools is a network of 59 public charter, open-enrollment, pre-k-12 schools educating nearly 34,000 students across Austin, Dallas-Ft. Worth, Houston, and San Antonio. Together with families and communities, our mission is to create joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choose -college, career, and beyond-so they can lead fulfilling lives and build a more just world.
Founded in Houston in 1994, and operating as KIPP Texas since 2018, our commitment to diversity, equity, inclusion, and antiracism in our classrooms, in our offices, and in the communities we serve is unwavering. We are looking to hire a diverse team of dynamic, collaborative, and dedicated individuals with an unyielding belief that every child will succeed. Join our Team and Family and champion equity, chase excellence, persist with purpose, bring joy, and help us rise together.
KIPP Texas is part of the national KIPP network of 255 college-preparatory public charter schools in 20 states and the District of Columbia. Nationwide, KIPP students complete four-year college at a rate of 36 percent, comparable to the national average for all students and approximately three times higher than the average of students from low-income communities.
You can see all our job opportunities at https://kipptexas.org/join-our-team/.
Job Description
KIPP Texas Public Schools is looking for a marketing manager to own the digital marketing strategy and execution across organizational marketing initiatives including, but not limited to, talent recruitment, branding, new markets, and student recruitment and enrollment. The ideal candidate is eager to develop and drive the overall digital marketing strategy to ensure goals are met.
Responsibilities:

• Support KIPP organizational goals through digital marketing:
  • Develop and manage annual digital marketing strategies across key initiatives including student recruitment, talent recruitment, and branding campaigns to ensure alignment across all digital tactics.
  • Manage content creation and messaging strategies for all digital marketing efforts, organic and paid, within these campaigns including, but not limited to, Facebook/Instagram, LinkedIn, YouTube, search and display advertising, website, video, native, TV, radio, streaming audio, and email marketing.
  • Collaborate with KIPP Texas' contracted media agency to execute and track paid digital campaigns throughout the year; Work closely with third-party vendors to develop holistic tactical media strategy that will drive campaign success.
  • Use e-marketing platforms HubSpot and MailChimp to execute email marketing strategies to drive success with various audiences.
  • Collaborate with internal teams to make website updates using WordPress or in partnership with website vendors
  • Create and execute a holistic timeline and calendar for digital strategy and deliverables related to all campaigns outlined above, including for staff recruitment on LinkedIn and Facebook page.
  • Building and managing staff recruitment social pages on Facebook and LinkedIn
  • Serve as the point of contact for SSP, regional or campus requests for paid digital marketing initiatives, including social media ads, boosted posts, advertisement securement, and email marketing support related to student or staff recruitment.
  • Liaise with internal teams to obtain feedback, direction, and approval on digital marketing materials and current KPIs to understand how digital marketing efforts can pivot to help drive organizational goals.
  • Collaborate with the internal design team to create cohesive, brand-aligned creative for digital media across campaigns and work scopes.
  • Analyze campaign data independently and in partnership with vendors to optimize and improve performance of campaigns on a daily basis, including knowledge and use of Google Analytics, social media ads managers, and media data dashboards.
• Support Parent & Staff Engagement through:
  • Developing and executing the e-marketing customer journey to educate prospective KIPP staff and move them through the funnel.
  • Execute lead generation campaigns and efforts to fill the funnel with viable leads for internal teams to cultivate into applications.
  • Managing responses and outreach to comments on Facebook/Instagram/LinkedIn ads; focus on reputation management.
• Tell the KIPP Texas story by:
  • Developing digital content and messaging that speaks to the KIPP audience, ranging from paid advertising to e-marketing efforts with leads, applicants, and other audiences as needed.
• Support the Operations Team overall by:
  • Supporting digital vendor management
  • Facilitating copywriting and content for digital marketing efforts across internal teams
  • Budget management

Qualifications

• Experience developing digital marketing strategies across multiple markets, tactics, and initiatives; 3-5 years of experience preferred
• Experience building and managing social media ads is required
• Proficient digital marketing copywriting skills
• Familiarity with digital marketing platforms including HubSpot, Google AdWords, Google Analytics Facebook/Instagram/LinkedIn Ads Manager
• Experience working for or with a media or marketing agency is preferred
• Ability to analyze digital campaign performance data and incorporate optimizations
• Desire to stay updated with digital marketing trends and current strategies
• Proactive and detail-oriented with an eye for design
• Google Workspace proficiency
• Bachelor's degree or equivalent experience

Additional Information
Compensation and Benefits
As a full-time KIPP Texas employee you are eligible to participate in all KIPP Texas' benefit plans. KIPP Texas offers a robust variety of benefits choices with competitive rates, including medical, dental, and vision options, life insurance, and disability plans.
KIPP provides equal employment opportunities for all applicants and employees. As an equal opportunity employer, we hire without consideration of race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, or disability.
Videos To Watch
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