Marketing & Events Specialist

Stark & Stark has an opening for a Marketing & Events Specialist to join our team. This role is responsible for collaborating with lawyers and the firm’s Marketing & Business Development team on leveraging firm-hosted and sponsored events for business development (BD) and client relations’ opportunities. This role is responsible for managing logistics for community and client-facing events including seminars, conferences, webinars, and client entertainment, while actively contributing to and supporting strategic Marketing & business development goals for each event. This position will also coordinate firm sponsorships and manage special projects / internal events as assigned as well as other initiatives to support the Firm’s growth.

The ideal candidate will have an entrepreneurial spirit and be self-directed and detailed-oriented with the ability to organize and manage multiple tasks in a fast-paced environment. The right candidate will have the extraordinary opportunity to continue their professional development in a challenging, but collegial, environment.

Position Responsibilities

Event Responsibilities

• Support event activities for brand and industry events including pre-planning and onsite support.
• Create budget for events and report on success.
• In collaboration with the Director of Marketing & Business Development, drive all event strategies through creation and ownership of all event program of events, project plans and agendas.
• Order/process gifts for events.
• Creation and management of hotel and AV specs.
• Management of Food and Beverage selection while adhering to negotiated budget allotment.
• Coordinate signage plan for events, managing orders with vendor.
• Support the coordination of ordering and shipments of assets, promotional items and collateral needed for events.
• Manage sponsors and communicate timelines for event sponsors.
• Represent the firm at seminars, events, conferences, and tradeshows, as may be required or assigned; this includes managing exhibit booth set-up, staffing, and meaningfully engaging with clients and prospects.

Marketing/Business Development Responsibilities

• Support the development of reception themes, coordinating specialty décor, entertainment, and creating wow moments for the network.
• Work with Director of Marketing & Business Development to onboard new Attorneys.
• Create and maintain enthusiastic, cooperative, professional, and teamwork-structured environment.
• Sourcing and logistical management of external vendors.
• Manage the work of external communications partners for projects as needed.
• Run and manage social media accounts.
• Responsible for client pitch materials.
• Responding to RFPs/proposals.
• Conducting research and creating original written content, social media, press releases, attorney bios, firm surveys and submissions, and pipeline management.
• Meet regularly with attorneys to solicit information or feedback.
• Coach attorneys on social media best practices and profile review to leverage social media for visibility and promotion of attorneys, practices, events and thought leadership.
• Overnight travel will be required (20-40%).

Position Qualifications

• Bachelor’s degree in marketing, business, or a related field
• A minimum of two to three years of experience in marketing and/or event planning. (Law firm experience strongly preferred)
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Proficient in market research and analysis techniques.
• Familiarity with digital marketing tools and platforms.
• Ability to work independently as well as collaboratively in a team environment.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• High energy level, individual with an ability to handle multiple projects and problem solve in a fast-paced environment.
• Ability to perceive big picture in addition to attention to details and specific touches.
• Superior skills in Microsoft Excel, PowerPoint, and Word.

Benefits

Stark & Stark is committed to the health and well-being of its staff members. The firm offers a full range of benefits, including traditional major medical and hospitalization coverage, a prescription plan, a dental plan, a vision plan, life insurance, accidental death and dismemberment coverage, a profit sharing, and a 401(k) plan, paid vacation, and paid holidays. 

Equal Opportunity Employer

Stark & Stark’s policy is to make employment decisions based on merit, ability, and competence. Except where required by law, employment practices shall not be influenced or affected by an applicant’s or staff member’s race, color, religion, sex, national origin, age, or any other characteristic provided by law. Qualified minorities, females, veterans, and attorneys with disabilities are encouraged to apply. It is also our policy to provide a work environment that is free of harassment of any kind, including that which is sexual, age-related, or ethnic.

Mansfield Rule

As part of its continued efforts to actively recruit and advance the recruitment, development, and promotion of diverse lawyers, Stark & Stark is participating in Diversity Lab’s Midsize Mansfield Rule initiative. The Mansfield Rule is named for Arabella Mansfield, the first woman admitted to practice law in the United States. It measures whether law firms affirmatively consider diverse lawyers for hiring, advancement, and significant leadership roles.

Under this initiative, we strive for a candidate pool consisting of at least 30% women, attorneys from underrepresented racial and/or ethnic groups, lawyers with disabilities, and/or LGBTQ+ attorneys. The Mansfield Rule initiative also includes a commitment by Stark & Stark to be transparent in our internal governance, particularly with our selection guidelines and job descriptions for firm management roles and committees.