Marketing Director

Position Summary: The VP of Marketing is pivotal within our team and is tasked with leading our marketing efforts and spearheading our marketing strategy amongst our omni channels including our winery,restaurant, concerts/ticket sales and events. This role is responsible for overseeing our digital marketing, brand communication, national marketing campaigns, and expanding our brand's reach across all pillars of our business. Collaborating closely with the CEO and COO, the VP of Marketing refines the marketing team's focus to directly impact sales outcomes, while also driving brand expansion initiatives and leveraging market trends.

Why us? Competitive pay Medical, Dental, Vision Insurance nDORFins program designed to promote a healthy and active lifestyle! 401K (and yes we match!) Flexible Savings Accounts HSA and Dependent Care Basic Life and AD&D Insurance An atmosphere of learning, development & enrichment opportunities.

Amazing discounts 50% OFF all dining/retail wine Free Family Meal Tickets to available shows And more! Overview of Responsibilities Responsible for developing and executing comprehensive marketing initiatives to drive customer acquisition, retention, and revenue growth across our omni channels, including events, concerts/tickets sales, restaurant, and our winery. Direct digital marketing efforts across various platforms to attract and retain customers across our omni channels, ensuring alignment with City Winery's brand identity and values Lead a team of 9+ marketing/graphic design professionals, providing guidance and direction in executing marketing strategies Establish infrastructure such as content calendars and marketing frameworks to streamline national marketing initiatives and ensure consistency in messaging and branding across all channels, ensuring City Winery's brand integrity is maintained across all marketing efforts Utilize digital advertising platforms to optimize spend and drive sales across the omni-channel landscape, leveraging City Winery's unique offerings Oversee traditional marketing initiatives such as print advertising, direct mail campaigns, and promotional materials, ensuring consistency and effectiveness in messaging and branding Collaborate with internal graphic design teams to ensure creative assets align with brand guidelines Develop and implement strategies to attract and retain customers through a cohesive marketing approach encompassing all aspects of City Winery's operations Collaborate with internal teams to ensure alignment of marketing efforts with overall business goals for each sector, leveraging PR experience to enhance brand visibility and reputation Leverage digital marketing tools and analytics to track performance and optimize campaigns Oversee and Drive customer engagement through targeted marketing campaigns and promotions tailored to each segment of the business Analyze market trends and consumer behavior specific to each sector to identify opportunities for growth and enhance customer experiences, applying structured marketing approaches to drive results Implement strategies to maximize ROI and drive revenue growth through effective marketing campaigns, focusing on structured approaches and best practices in marketing management Your Strengths & Qualifications 5+ years of brand management and marketing experience BA in Marketing and Communications, MBA is a plus.

Music industry and/or hospitality/restaurant industry experience a plus 7+ years of direct people management experience, including overseeing an entire marketing division. Experience in Digital and E-commerce, DTC branded service model Proven experience in both brand building and brand development, strong skills in developing marketing strategies, and a knack for effective storytelling A love for consumer insights and a passion for food, wine, music and philanthropy. Experience with creative development process, media buying, traditional media campaign production and execution Proficiency in project management software, basic online services e.g.

Mail Chimp, CMS side of major social networks (FB, Twitter, Google+ etc) Positive, self-motivated, growth mindset with high EQ About Us Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award-winning, locally produced wines. But there's more to us than that - we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life.

City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world-class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of top-notch events & experiences. We are an equal opportunity employer and value diversity at City Winery.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the E-Verify Program in certain locations, as required by law.