AddressJob Summary:
ABC News — a division of Disney Entertainment — is America’s No. 1 news source, providing straightforward, fact-driven journalism across broadcast, streaming, digital and audio. ABC’s award-winning programs include “Good Morning America,” “World News Tonight with David Muir,” “Nightline,” “20/20,” “This Week with George Stephanopoulos,” “GMA3: What You Need to Know,” and “The View”. Other platforms include ABC News Live, the network’s 24/7 streaming channel; ABC News Studios, a premium, narrative nonfiction original production house; ABC News Digital, ABC Audio, the premier source for radio news and industry-leading podcasts; FiveThirtyEight, renowned data journalism organization; and NewsOne, the affiliate news service. Based in New York City, ABC News is comprised of three U.S. bureaus and eight international bureaus, with a presence in more than 20 countries around the world.
What You Will Do
As part of Disney Entertainment’s Research, Insights, & Analytics (RIA) team and based in New York, this position leads a strong, tenured team and is responsible for leading Viewer insights and Performance analytics across the ABC News portfolio. The ideal candidate will be a strategic and creative problem solver who has the ability to identify and develop actionable insights through audience and consumer research, multi-platform performance analytics, and strong understanding of competitive landscape. The ideal candidate must possess the business and analytical acumen necessary to interpret and anticipate needs, understand business implications, and position insights effectively. This individual should have outstanding communication and presentation skills to report findings, proactively identify trends, and provide strategic insights for the News business. They will be a strong collaborator partnering with stakeholders across RIA, ABC News team, senior management, finance, marketing, production and press teams. Most importantly, they must live the values of collaboration, teamwork, and operating as one team across RIA and The Walt Disney Company.
Identify and develop key areas of research that allows ABC News to strategically elevate our position in the marketplace, and proactively provide insights around consumer trends, talent tracking and competitive landscape.
Design and create bespoke analyses and insights to provide the organization with a deep and ongoing understanding of content performance across linear and streaming, the competitive landscape, as well as consumer attitudes, behaviors, and trends.
Champion and continually improve data collection and efficiency by automating where possible, and building new reports and enhanced visualizations to communicate insights with expediency and elegance.
Strive to understand stakeholders’ business objectives and craft the best research design to help achieve them.
Work closely across the RIA team to ensure consistent application of research standards and techniques.
Partner with research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data quality.
Be an effective presenter and clear communicator / storyteller.
Required Qualifications & Skills
The ideal candidate will demonstrate interest/experience in the News & Information genre, ideally in broadcast journalism.
Minimum of 7 years of direct experience in linear TV and multiplatform content analytics (linear and streaming).
Deep understanding of legacy and evolving content measurement solutions, and ability to identify gaps and influence change that drives measurement accuracy
Deep understanding of primary research in news, which includes pilot testing, program title testing, brand studies, and talent tracking.
Demonstrated, active experience developing and building analyses and deliverables — utilizing both Nielsen and internal streaming data.
Be a hands-on expert in Nielsen methodology and software (e.g., NPower, NNTV, and Star Multi-trak).
Visual storyteller who can not only identify and evangelize best practices, but push boundaries and explore new territory.
Ability to design qualitative and quantitative research initiatives that support internal objectives, including writing surveys, managing survey fielding, analyzing banners & crosstabs, writing moderator guides, etc.
Mastery of Microsoft Office Suite
Fluency with internal data intelligence/analytics tools (e.g., Looker, Tableau).
Demonstrate aptitude and diligence in learning technical applications quickly to visualize and interpret quantitative data.
Outstanding communication skills — i.e., storytelling with data.
Ability to build trust and partnerships across various teams and functions.
Be flexible in adapting to changing priorities and able to juggle multiple projects concurrently.
Preferred Qualifications
Experience with statistical analysis tools like R, SPSS and/or SAS preferred
Experience managing the design and completion of complex projects
Supplier-side experience required; media, publisher, research company or agency experience also preferred
Statistics knowledge and experience; ability to conduct advanced statistical analysis like factor and conjoint analysis
Education
Bachelor’s Degree required in relevant field (Business, Market Research, Psychology, Economics, Statistics, or equivalent/related degree
The hiring range for this position in New York, NY is $167,100 to $229,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
