Marketing Coordinator(part-time)
The Post and Courier Greenville/Spartanburg
POSITION DESCRIPTION: The Marketing Coordinator supports business-to-consumer marketing and business-to-business marketing initiatives for The Post and Courier's expansion in the Greenville and Spartanburg markets. This position is the “boots on the ground” to implement our company-wide marketing strategies as it relates to the Upstate region. The position’s objective is to enhance the brand, lead community engagement, generate leads, grow revenue, and meet revenue objectives.
RESPONSIBILITIES:
- Strategize and execute paid social media campaigns to increase awareness and drive leads and conversions for digital subscribers, event marketing, and business-to-business for the advertising division
- Coordinate the distribution of content and create copy for ads across social media and the digital ad space based on the marketing strategy for select company accounts:
- Create social content cross-platform, respond to and engage with followers
- Assist newsroom in promotion of editorial content
- Create detailed targeting for audiences based on niche content
- Produce monthly reports on social growth for analysis to share with key stakeholders
- Increase engagement and traffic through social and digital outlets
- Work with agency to optimize paid ad campaigns for conversion
- Maintain and report on paid campaign status, including budget spend and results
- Interpret data from social media and digital campaigns to make strategic decisions and adjust positioning for future campaigns
- Lead the planning, coordination, and execution of marketing events in the local market
- Prioritize knowledge of emerging platforms to promote The Post and Courier Greenville/Spartanburg to current and new digital subscribers
- Use knowledge of social platforms to acquire and retain digital subscribers
- Write press releases on behalf of The Post and Courier for earned media opportunities
- Identify potential trade partnerships and manage existing trade partnerships
- Serve as primary point of contact for trade and other community partners to ensure that trade benefits P&C Greenville/Spartanburg receive are utilized well, including but not limited to signage, brand exposure, event tickets, contest opportunities, etc.
- Collaborate with graphic design resources to develop creative and marketing materials to be used in the Greenville and Spartanburg markets
- Support advertising department in Upstate as needed through collateral and/or proposal creation, prospect/lead generation, B2B engagement efforts, etc.
- Proactively stay ahead of industry best practices and trends through research, networking, training, and education
- Perform other duties as assigned
Requirements, minimum education level, and experience:
- BA in marketing communications or related field, or equivalent work experience
- 1-2 years of marketing, events, communications and/or sales experience
- Experience with social media content creation and editing
- Experience with social media marketing platforms and campaigns
- Experience with CRM and email marketing systems a plus
- Knowledge of photo editing platforms a plus
Job Type: Part-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- Monday to Friday
Ability to Relocate:
- Greenville, SC 29601: Relocate before starting work (Required)
Work Location: Hybrid remote in Greenville, SC 29601