Marketing Coordinator | Brand Manager

BRAND ANALYST CORE COMPETENCIES

Agency: Pollux Castor Creative Advertising & Production

Market Area: Rio Grande Valley & Surrounding Markets

Position: Marketing Coordinator | Brand Manager

Thriving Advertising Agency is looking for a driven individual with an ability to maintain attention to detail, think critically, communicate effectively, take ownership in the position & uphold a positive attitude throughout. You are willing to take charge and meet timelines in best interest of brand.

Advertising & Marketing

· Serve as day–to–day liaison with agency advertising clients for contracted services.

· Implement advertising and marketing plans designed to achieve client objectives. This may include but is not limited to goal setting, project timelines, market data analysis, strategy, and advertising plan.

· Create design briefs to guide development of campaign creative. Responsible for successful and timely completion of assigned design projects (i.e. television, radio, outdoor, digital content, etc.)

· Oversee a social media plan (organic & paid) in collaboration with agency digital media team. Includes content review, ad placement, and reporting.

· Request and oversee the purchase of campaign marketing materials (i.e. in store displays, promotional materials, etc.)

· Familiar with email, text, ad word, display, and retargeting platforms.

· Develop campaign recap of key reporting metrics to evaluate effectiveness of campaign.

· Support senior team members across all agency needs.

Media & Advertising

· Work with agency media planner to develop media plan with objectives, strategy and budget (traditional & digital). This includes recommended mix of advertising outlets used for campaigns.

· Execute traffic forms & work with agency production team to deliver creative content on a timely basis.

· Work with team to track, analyze and develop recap reports for advertising and media results.

Public Relations & Outreach

· Identify PR and outreach opportunities associated with marketing campaigns.

· Serve as primary contact for client sponsored event marketing and outreach.

· Schedule and manage campaign PR opportunities (i.e. interviews, etc.)

· Prepare copy points for agency copy writer to prepare press releases and other promotional materials.

Brand Analyst Job Skills

· Ability to think critically and problem solve in a fast-paced environment

· Strong communication and leadership skills (email, phone, in person)

· Project management experience with attention to detail

· 1-2 years of marketing experience / related field or college degree

· Media buying software experience

· Digital and social media advertising experience

· Knowledge of basic software & office equipment (excel, word, power point, copy, scan)

· Production skills are a plus (graphic design, photography, film)

· Bilingual (English/Spanish) is a plus

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Job Type: Full-time

Pay: $17.00 - $35.00 per hour

Benefits:

• Paid time off
• Parental leave

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Work Location: In person