Marketing Coordinator

The Marketing Coordinator will be responsible for coordinating the entire product line life cycle from strategic planning to tactical activities for the assigned key account / distribution channel.

Duties & Responsibilities:

• Coordination of the product marketing process from concept to launch.
• Initiate market research via store check, market trend reports analysis, google research, and competition research in order to understand market trends and identify white spaces.
• Create the product brief process in conjunction with the Marketing Director and the Product Development Manager and lead the timeline from concept to launch.
• Participate in the pricing strategy of new and existing products.
• Maintains ownership of cost of goods creation and approval process.
• Periodically present a competition analysis (pricing, promotions, and new products) to Marketing Director.
• Source packaging, GWP’s, or any other marketing collateral, and cross function with purchasing, production or any other department involved in the project.
• Work with creative, web, and social media to define and implement marketing campaigns.
• Provide marketing and advertising support for brand awareness through in-store signage, magazines, event brochures and banners and other avenues of branding collateral.
• Contribute to the strategic planning of the annual or long-term product marketing plan to drive forward company objectives.
• Maintain, build and update customer database.
• Prepare requests for prototypes, mockup samples and manage communication with Purchasing and Creative teams.
• Manage all communication for product approvals and product samples.
• Maintain prices and prepare sales materials to include fact sheets, sell sheets, and deal sheets.
• Arrange for the effective distribution of sales and marketing materials.
• Handle administrative duties including shipping sample products to company sales force, customers and media influencers as needed.
• Implement promotions with existing and new products to promote sales.
• Other duties as assigned.

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Advertising, or any related field.
• At least 2 years of experience in Brand or Product Marketing, Sales or Advertising.
• Excellent in Microsoft Office, including Word, Excel, PowerPoint and Outlook.

Skills & Abilities:

• Excellent project management and problem-solving skills.
• Possess the ability to network and work well under pressure.
• Self-starter and multitasking.
• Creative, able to bring new ideas and to implement them.
• Excellent oral and verbal communication skills, presenting skills and negotiation skills.
• Local travel may be required for events, trainings and meetings.

A Plus:

• Being a natural beauty enthusiast
• Fluent in Spanish, written and oral.
• Previous experience in the beauty industry
• Familiar with the retail environment.

Salary:

• Commensurate with experience.