Marketing Coordinator

Marketing Coordinator

Essential Duties and Responsibilities:

• Ability to use social media and marketing campaign management technologies.
• Assist in managing digital ad platforms and search engine optimization tools.
• Create and maintain various platforms, landing, and web pages.
• Create, focus and maintain strong online presence for Enable Dental across multiple digital channels.
• Create and execute marketing campaigns
• Update blog posts and manage social media channels, track and report outcomes.
• Utilize social listening tools to generate market insights.
• Manage lead generations; maintain accurate analytics tracking.
• Develop value-added industry education programs.
• Implements marketing automations using best practices, track feedback for process improvements.
• Collaborate with departments to create and execute marketing initiatives and campaigns.
• Must complete frequent compliance tasks.
• Other duties as assigned.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

• Customer Service: Manage difficult situations; responds promptly to needs of patients and advocates; solicits feedback to improve service; responds to requests for assistance; meets commitments.
• Interpersonal skills: Focuses on solving conflict; maintains confidentiality; listens to others without interrupting; keeps emotions under control; remains open to others' ideas.
• Written Communication: Writes clearly; edits work for spelling and grammar; presents numerical data accurately; able to read and interpret information.
• Teamwork: Balances team and individual responsibilities; exhibits objectivity; welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and attain group commitments and goals.
• Professionalism: Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration.
• Ethics / Diversity: Shows respect and sensitivity for cultural differences; educates others on the value of diversity; treats people with respect; keeps commitments and inspires the trust of others.
• Safety and Security: Observes and enforces safety and security procedures; reports and corrects potentially unsafe or hazardous conditions; ensures compliance of company policies and procedures.

Qualifications:

To perform the job successfully, and individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Language Skills: Ability to read and interpret documents including but not limited to compliance and safety documents; policy and training manuals, routine reports, and correspondence; speak effectively and present information to individuals in the organization.
• Mathematical Skills: Ability to apply basic math skills; work with concepts such as fractions, percentages, ratios, and proportions to practical situations; effectively calculate figures such as discounts, etc.
• Reasoning Ability: Ability to solve practical problems and deal with a variety of variables in situations where high level of standardization exists; interpret instructions furnished in written or oral form.
• Computer Skills: An individual should have intermediate knowledge of dental practice management software and Microsoft office and internet software.

Education and or Experience:

• Bachelor's degree in marketing or equivalent experience.
• Strong project management and communication skills.
• Through knowledge in social media platforms.
• Microsoft & Google proficiency.
• Knowledge of dental terminology a plus.

Physical Demands:

• The physical demands described here are a representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Must be able and willing to travel to client facilities as needed/required.
• While performing the duties of the position, the employ is frequently required to stand, walk, sit, use hands to type on keyboard, reach with hands and arms and life and or move up to 40 pounds.

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters when performing the essential duties of this job. Reasonable accommodations made be made to individuals with disabilities to perform the essential functions.
• While performing the duties of the job, the employee may be exposed to moving mechanical dental instruments, fumes, dust, or airborne particles chemicals used for dentistry and bloodborne pathogens.