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SalaryPosition: Marketing Coordinator
Reports to: Marketing Manager
Department: High School Outbound (HSOB)
Location: Remote- US Based
Who we are:
What you’ll do:
Reports to: Marketing Manager
Department: High School Outbound (HSOB)
Location: Remote- US Based
Who we are:
CIEE is a non-profit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and culturally diverse world.
Why work with us:
- You will change the world. CIEE builds bridges between different people, different countries, and different cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives, our alumni change the world. Be part of the change!
- You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:
- Paid time off and Parental leave
- Gym Reimbursement Program
- Employee Assistance Program
- Short-term & Long-term Disability
- 6 floating Fridays (based on our eligibility rules)
- CIEE Study Abroad and TEFL Program discounts
- 403(b) Retirement Plan with employer contribution
- Insurance Coverage (life, travel, medical, dental, and vision)
- Flexible Spending Accounts/Health Savings Accounts (medical and dependent)
- Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)
- You will be part of a fast-paced, international, diverse, and collaborative team of professionals. CIEE operates the largest nonprofit network of study-abroad locations, with facilities and staff in 26 countries. Additionally, we help international participants from over 130 countries come to the USA each year. Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our 75-year-old mission to make the world a more peaceful place.
Who you are:
The Marketing Coordinator supports the planning and execution of the marketing plan to drive lead and application generations for First Year Abroad (FYA), Gap Year Abroad (GYA), and High School Semester (HSA) programs. From producing base sales kits and marketing materials for a range of audiences to coordinating organic and paid digital campaigns and contests, this role is a unique opportunity to grow as a well-rounded marketer.
We’re looking for candidates with strong project management skills as well as a creative edge, to be able to not only coordinate but actively contribute to the production, update, and management of our marketing assets (print, digital, video) for FYA, GYA, and HSA.
This role reports directly to the Marketing Manager and will collaborate internally with other Marketing Coordinators, the larger CIEE digital marketing team, and the sales team to execute the marketing plan and track performance over time.
What you’ll do:
Social Media
- Develop the social media calendar and manage the creation of engaging content (video, text, and photo) for assigned business lines in collaboration with other Marketing Coordinators.
- Monitor the social media competitive landscape and stay current on trends, share best practices with the team.
Content Marketing
- Assist Marketing Manager with the planning, development, management, publication, and reporting of original content needs (video, text, photo).
- Author new written pieces as required for publication on blog, website, and social media.
- Keep the asset library organized and current.
Participant Engagement
- Lead engagement contests with participants in the program and curate user-generated content.
- Coordinate student take-overs on social media.
- Facilitate ambassador program for on-program and post-program students.
Web Content
- Coordinate publication of new content for web.
- Author or edit original web content as required.
- Curate visuals and videos for web pages and shepherd new page content through an internal approval process.
- Consolidate web edit requests and coordinate edits with the web team.
- Coordinate with CIEE Digital Marketing Team to keep 3rd party site listing inventory up to date.
- Act as a brand steward, upholding brand and trademark standards and consistency in all projects.
Support Sales team
- Ensure that the sales team has their marketing needs met, including print collateral, merch/promotional materials, presentation materials, and event support.
- Act as the liaison with vendors to manage bulk orders/shipments of materials to the sales team and on-program students. Also, manage stock of online store.
Budget
- Process all invoices toward marketing expenses and log them in a budget tracker.
- Reconcile the budget every term (T1, T2, and T3) to make sure all known spending is accounted for, and alert Marketing Manager when spending nears allocated budget amounts
Develop new material and update existing assets:
- Update/edit existing digital and print collaterals or templates such as sell sheets, flyers, posters… etc.
- Help develop copy and curate visuals for new digital and print content.
- Coordinate external resources for the production of large-scale print, digital, copywriting, and video projects
Support mass communication needs:
- Support new email content development as needed by curating new visuals, graphics, or copy.
- Coordinate production of emails with the web team.
- Send ad hoc mass texts and mail merges as needed and in coordination with sales
Other duties as assigned
What you’ll bring:
- Bachelor’s degree in marketing, advertising, business management, or related field.
- 1-2 years’ experience in marketing or related function at agency or internal marcom department
Skill Requirements
- Excellent project management and organizational skills
- Excellent knowledge of Microsoft Office
- Experience managing social media presence for a brand and direct user engagement
- Excellent written and verbal communication skills
- Experience in basic graphic design and fluency in the Adobe Software suite (specifically, InDesign, Photoshop) or Canva
- Experience with simple video editing (iMovie, Premiere, Windows Movie Maker) is a plus
- Ability to prioritize and balance multiple projects simultaneously
- Comfortable with web-based project management tools and collaboration technologies
- Creative problem solving with a “can-do mentality”
- Flexible, change embracing in rapidly evolving work and market environment
- Ability to relate to and work with a wide variety of stakeholders
Location Requirements:
The position is available to candidates in the United States, except for candidates residing in:
- Washington (State)
- Colorado
- California
- Jersey City, NJ
Diversity Matters:
CIEE believes that diversity matters and that professionals with diverse backgrounds provide diverse approaches and ideas to solving problems and finding ways to advance our mission to bring the world together. Candidates from underrepresented groups with diverse backgrounds and experiences are strongly encouraged to apply.
Due to federal regulations, a reference and background check will be conducted as a condition of employment.
