Overview

Key Responsibilities:

Campaign Development and Management:

• Build, execute, and manage multi-channel global marketing campaigns.
• Collaborate with Product Marketing, Marketing Operations, Design, Video, and Web teams to bring campaigns to life.
• Own end-to-end execution of marketing initiatives, ensuring cohesion across programs to generate leads.

Cross-Functional Teamwork:

• Work with various teams to develop sales tools and go-to-market materials.
• Lead and coordinate cross-functional content production project teams, providing guidance and fostering collaboration.
• Regularly review and update crisis management plans with the Brand Reputation Manager to reflect industry best practices.
• Develop and enforce brand messaging, communications guidelines, and style to ensure consistency across all content.
• Regularly review and update content to reflect the evolving voice and positioning of the brand.
• Work closely with the marketing team to align content with overall marketing strategies and campaigns.

Content Creation and Management:

• Write, edit, and manage a range of marketing materials, including website content, emails, and social media posts.
• Design and implement brand communications congruent with brand positioning strategy.
• Adhere and enforce brand messaging and communications guidelines and styles.
• Create and maintain a content calendar to ensure consistent and timely publication of materials across all platforms.
• Collaborate with design and marketing team to produce visually appealing and cohesive content.

Market Engagement and Analytics:

• Develop a content strategy that supports and extends marketing initiatives, both short- and long-term.
• Analyze content performance metrics and use insights to optimize future content for better engagement and effectiveness.
• Stay updated on content marketing trends and best practices, continuously evolving our strategies.
• Drive initiatives to participate in industry events, conferences, and quality summits.
• Monitor brand sentiments and develop responses with a cross-functional team.

Qualifications & Skills:

• 4+ years of B2B marketing experience, preferably in digital events, webinars, trade shows, or sponsorship programs.
• Proven track record in producing successful demand generation and integrated digital marketing campaigns.
• Exceptional project management skills, detail-oriented and proactive problem-solving abilities.
• Professional ability to work with cross-functional teams, building momentum for campaigns with engaging follow-up activations.
• Ability to work independently in a fast-paced, deadline-driven environment.
• Clear and thoughtful written and verbal communication skills.
• Experience in creating and implementing both proactive and reactive communication campaigns.
• Engage effectively with internal and external stakeholders during crisis situations.
• This role is ideal for a dynamic and creative marketing professional who thrives in a collaborative environment and is committed to driving excellence in Marketing Communications.