Digital Communications Manager

Job no: 533652
Work type: Officer of Administration
Location: Eugene, OR
Categories: Communications/Public Relations/Marketing, Student Life/Services
Department: SSEM Strategic Communications
Appointment Type and Duration: Regular, Ongoing
Salary: $50,000 - $60,000 per year
Compensation Band: OS-OA06-Fiscal Year 2023-2024

DEPARTMENT SUMMARY

The Division of Student Services and Enrollment Management advances the University of Oregon’s tradition of excellence by enrolling and retaining high-achieving scholars from Oregon, across the country, and around the world. We work on behalf of prospective students, current students, and their families through each phase of the enrollment process: the college search, admission, registration, financial aid, matriculation, transition, and onward to graduation.
The Office of Strategic Communications within the Division of Student Services and Enrollment Management has responsibility for all communications with prospective students, current students, parents and families of current and prospective students, and other target audiences for the purposes of student recruitment and retention. The Office of Strategic Communications is made up of a team of 14 professional creatives including web developers, graphic designers, writers, photographers/videographers, CRM managers, and project managers. The office also includes student designers, writers, and photographers.

POSITION SUMMARY

The Digital Communications Manager uses innovative communication strategies to contribute to the attainment of Student Services and Enrollment Management’s short- and long-term goals, including enrollment, retention, graduation, community building, and development efforts.
This position makes decisions with some independence and is responsible for sending millions of emails and thousands of text messages each year. The position works collaboratively with external audiences, internal leadership, and professional and student team members to develop strong digital communication plans that target subpopulations and complex email and text campaigns.
This position makes decisions that impact the future direction of the Office of Strategic Communications and Marketing. Examples of responsibilities to be carried forth with exclusivity include developing messages and visual identity for email campaigns and other CRM assets, creating automated email and text campaigns, assisting with CRM systems health management and improvements, building and maintaining CRM-based portals, reports, and queries; managing texting, chat, and online meeting assets for SSEM units.
Managing Digital Communications and data through CRM, texting, and chat is critical, as the recruitment and retention goals for SSEM are key to the success of the University of Oregon. Decisions also impact the ability of administrative, classified, and student staff to perform critical university work. The position represents the Office of Strategic Communications and Marketing, the Division of Student Services and Enrollment Management, the Division of Student Life, and by extension, the university as a whole.
This position may travel to represent the university at public events for recruitment and must rely on sound judgment in discharging all duties. The successful candidate will have the ability to work effectively with faculty, staff, and students from a variety of diverse backgrounds.
Hybrid, Remote Eligible: This position is based in Eugene with some level of flexibility including the option to work on-site, hybrid, or fully remote. All adjusted work arrangements require supervisor and leadership approval.

MINIMUM REQUIREMENTS

• Bachelor’s degree and two years of experience in strategic communications/communication strategy in higher education, enrollment management, or related field OR an equivalent combination of education and experience totaling six years.
• Knowledge of and experience in CRM management.

PREFERRED QUALIFICATIONS

• Experience with large relational databases and SQL.
• Three years of experience with student data.
• Master’s degree from an accredited institution.
• Strong passion for and knowledge of technology, emerging media, and interactive strategy.
• Knowledge and experience working with SQL.
• Knowledge of Adobe Creative Suite and Chicago Manual of Style.
• Experience serving the needs of diverse populations.
• Verbal and written fluency in Spanish.
  FLSA Exempt: Yes

Please refer the Job description for details