Marketing And Design Manager

Starting At: Salary Plus Bonus 

Calling all Foodies! Don’t romaine calm, Busch’s is HIRING! Do you love food, fun and people? Are you looking for growth, development and excellent wages? We could make the perfect pear!

Our industry is ever changing and we are looking for individuals who are passionate about food and people. We are a family-owned, Michigan based company that is heavily rooted in the communities we serve.  Busch’s offers its employees benefits such as employee discounts, medical benefits including dental and optical, 401K with company match (restrictions apply) and even tuition reimbursement for qualifying students!

Specific Accountabilities:

·         Overall responsibility for the project management of all work produced out of the Marketing Department with special emphasis on copy writing, proof

          reading, editing, and maintaining on-time delivery schedules.

·         Act as a senior leader on the marketing team, able to step in and provide overall leadership and problem-solving when the Director of Marketing is

          unavailable

·         Lead the creative team and manage client, vendor and interdepartmental relationships

·         Develop, test, and execute relevant and compelling digital promotions to build customer loyalty and drive additional visits.

·         Plan marketing projects, oversee the creative process, manage and give guidance to the creative team

·         Lead the creative team in defining, promoting and incorporating the visual brand identity

·         Clearly able to articulate creative expectations; the ability to rally a team around one outcome and objective.

·         Assist in ongoing consumer research and market research program to collect and utilize ‘Voice of the Customer’ data to drive the development of a 

          comprehensive brand strategy.

·         Manage 2-week product sales ad as well as all supporting graphics and photography.

·         Manage the in-store communication, including signs, banners, graphics, wayfinding, descriptors, labels, billboards, TV, graphics, and more.

·         Manage the execution of the integrated digital marketing communication plan to support company’s Strategic Plan by targeted segment for existing and

          potential guests.

·         Leverage consumer research, demographic data and trends to enhance marketing programs to improve guest loyalty, attract new guests and increase

          company sales.

·         Develop and manage promotional activity including store grand openings/re-openings, in-store events, off-site events, vendor-supported programs and

          sweepstakes.

·         Execute public relations strategy in conjunction with Director of Marketing and public relations firm.

·         Manage design of the website to improve ease of use, guest engagement, content delivery and relevance to targeted segments. Manage external and

          internal resources to ensure successful design, development and implementation.

·         Support the development and execution of internal and external programs as needed.

·         Monitor competitors and industry leaders to enhance existing programs and test new ideas.

·         Maintain professional and technical knowledge by completing educational opportunities, reviewing professional publications, benchmarking state of the

          art practices and networking.

·         Provide solid leadership and guidance to direct reports.

·         Contribute to organizational effectiveness by offering information, suggestions and recommendations.

·         Execute with operational integrity by anticipating problems, taking preventative measures, and adapting to changes that improve our operations or

          guest experience.

·         Consistently follow Busch’s policies and procedures.

·         Share our passion for our products by being familiar with our products and services and actively seeking and sharing that information.

·         Maintaining a deep understanding of the category, the competitive landscape, and consumer dynamics

·         Develop and execute 2-3 year out marketing calendar focused on new products and digital promotions to drive incremental sales, transactions, and

          margin.

·         Excellent collaborative skills and the ability to balance accountability to multiple stakeholders simultaneously.

·         Work with the Director of Marketing; help create the annual communications strategy, plan and budget.