Sponsorship Sales Specialst

Job Position: Sponsorship Sales Specialist
Department: Sales
Reports to: Director of Sales
FLSA: Exempt
Status: Full-Time
Work Location: Atlanta
OVERVIEW:
The Radio One story began simply with a dream and one radio station. Forty years, 13 markets, and 70 stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple - to be the most trusted media source in the African-American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees' biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.
POSITION SUMMARY
The ideal candidate for this position will be an expert seller who can competently and professionally develop, solicit and secure business for the company's various events, on-air and digital assets. This candidate for this position should have excellent communication and interpersonal skills, strong sales and negotiation skills and the ability to think creatively to develop customized advertising solutions for clients. They should also have a solid understanding of the media industry and be able to stay up-to-date with industry trends and changes.
ESSENTIAL RESPONSIBILITIES:

• Build and maintain relationships with clients to ensure long-term partnerships
• Collaborate with the company's Promotions Department in creating customized advertising and promotional solutions for clients
• Prepare and present sales proposals to clients
• Make a minimum of 10 new weekly sales calls and monitor and report proposals and potential revenue via Efficio (Radio One CRM)
• Provide exceptional customer service to clients and address any concerns or issues in a timely manner.
• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Beyond our broadcast products, have strong familiarity and have become full-versed in selling both Urban One digital assets (e.g. streaming, station website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Urban One in the Marketplace
• Think creatively and generate original ideas

KNOWLEDGE/SKILLS/ABILITIES:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Experience developing new business relationships in an outside sales role
• Excellent presenter to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
• Positive attitude with the willingness to get beyond comfort zone to grow professionally
• High energy and passion for the job

EDUCATION and/or EXPERIENCE

• Bachelor's degree in marketing advertising is preferred
• 7 years of relevant sales experience