Manager, Social Media Content Lead

About Banana Republic

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. ​​Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.​​

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. ​​Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.

About the Role

The Social Media Content Lead will strategize and concept closely with the Director of Creative, Director of Social Media, and partner with the broader creative team. The role is an exciting opportunity to evolve the Banana Republic brand presence and celebrate the brand’s distinct product offering with content that delivers newness and engagement on organic and paid channels. This role will be responsible for owning projects from concept through to delivery, working from briefs as well as initiating and pitching concepts.

What You'll Do

• Concept, develop and execute content inclusive of art direction and design for paid social,
  organic social inclusive of grid posts, IG stories, Reels, TikTok
• Concept and execute short form video content and animation, inclusive of storyboarding, art direction, editing treatment
• Pitch innovative social first concepts to amplify business goals and initiatives
• Translate campaign themes into compelling channel specific content
• Stay abreast of Social Media landscape (Tiktok, Instagram, Pinterest, influencers and creators) and infuse trends into brand relevant executions
• Think strategically to translate data and insights into creative, social-first content that delivers results
• Own and oversee work through lifecycle of project—concept, development, refinement, execution
• Maintain accuracy and attention to detail throughout all deliverables
• Partner with production partners to revise and refine assets for delivery
• Collaborate with cross-functional teams including strategy, copy, project management and production

Who You Are

• An innovative and conceptual creator, skilled at merging art with commerce
• You have a compelling portfolio of distinctive work with elevated brand expressions
• A knowledge of fashion, image making, and branding with a highly refined sensibility 
• Inspired by the changing creative landscape — you’re social, experiential, and brand obsessed
• Experience with video content creation and animation, digital storytelling
• Passion for pop culture, trends in Social Media, understanding of landscape and performance drivers
• Refined design sensibility and typography skills
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once.
• You thrive in a fast-paced environment where deadlines, priorities, and initiatives pivot frequently
• Love collaboration, discourage competition
• 5+ years relevant experience, retail or luxury background preferred 
• Expert in the Adobe Suite, Premiere, After Effects, Keynote, social apps and design tools

Benefits at Banana Republic

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $106,700 - $141,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.