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SalaryAescape is actively seeking a Content Marketing Lead with a proven track record in content-driven growth, especially through Social Media and influencer collaborations. This is a pivotal role as we prepare for the highly-anticipated launch of a groundbreaking product in 2024, requiring the advancement of our content marketing strategy.
This role is hybrid in New York. Reports to VP, Marketing
This individual should embody leadership in content marketing, influencer marketing, and Social Media, driven by ambition, passion, and expertise.
Candidates should bring substantial experience in technology and excel in introducing tech-related products and innovations to market. We are especially interested in individuals with backgrounds in Hospitality, Wellness, Sports, and Fitness, as their unique perspectives will enrich our team.
Aescape is the NY-based lifestyle robotics company redefining self-care.
We announced the world's first commercially available, fully automated AI-powered massage experience with Equinox in March — and this is only the beginning. We are in a period of rapid growth, launching our category-transforming product throughout 2024 with global leaders in hospitality, wellness, sports and fitness.
Backed by $80M in funding from investors like Valor Equity Partners (an early investor in Tesla and SpaceX), we've assembled a team of top talent across connected hardware and fitness from industry giants like Amazon, Apple, Peloton, Tonal, Uber, The New York Knicks, and more to bring people and robotics together for better living.
In less than 48 hours since announcing our launch and partnership, publications like WIRED, Fast Company, Popular Science, Sports Business Journal, Fortune and Now This News have covered our news, with remarkable enthusiasm.
What You’ll Do
As our Content Marketing Lead, you'll shape our content strategy and its global execution as we enter the market and expand. This is a rare opportunity to be at the forefront of a 0-to-1 company, leading a net-new product launch.
In this role, your mission is to craft and implement a content roadmap that amplifies Aescape's digital presence and engagement. Your strategic foundation and creative execution should drive innovation, solidify Aescape's category leadership, and establish us as pioneers in the field.
This includes:
Content Marketing Strategy: Develop a comprehensive strategy for Aescape and Partner channels to accelerate audience growth, engagement, and credibility. Collaborate with agencies and internal stakeholders to align content with our goals, focusing on key themes and audience captivation.
Influencer Marketing Strategy: Design and execute a year-round influencer marketing plan to attract talent aligned with Aescape and partner audiences, serving as a growth vehicle for the brand.
Compelling Narratives & Execution: Create inspiring and resonant brand stories that attract, connect with, and retain audiences. Become an expert in Aescape’s B2C audiences to inform narratives, channels and Content approaches.
Community Engagement: Actively participate in and manage interactions within Facebook Groups and Reddit communities with vibrant audiences, fostering engagement and enhancing our brand's presence.
Content Calendars: Create & manage short and long-term content calendars for consistent, strategic content distribution.
Diverse Content Creation: Co-create various content types, including Social Media posts, videos, blog articles, and more. Work closely with creative resources and agencies for seamless content execution.
Product Benefit Communication: Craft and execute innovative content strategies to effectively communicate the unique benefits of our product to our audience, fostering engagement and understanding.
UGC Campaigns: Develop and implement user-generated content (UGC) campaigns that engage our audience, leveraging user-created content to enhance brand visibility and growth.
Data-Driven Decision-Making: Analyze content performance, gather insights, and adapt the strategy based on audience feedback.
Social Listening: Monitor sentiment and trends and leverage cultural and social insights to inform content decisions.
SEO Optimization: Enhance content for search engines to maximize online visibility.
Stay Current: Be the ambassador of emerging technologies and marketing trends to craft engaging content and retain audiences.
What You’ll Bring
The ideal candidate for Aescape’s Content MarketingLead should have:
5+ years of hands-on experience in leading content and Social Media roles for businesses. Backgrounds in technology and high-growth startup environments are highly desired.
Demonstrated experience in successfully launching new products.
A proven track record of brand growth across major Social Media platforms, including Meta, YouTube, Twitter/X, LinkedIn, and TikTok.
Expertise in growing and engaging Social Media audiences.
The ability to attract, foster, and grow influencer relationships as part of influencer marketing strategies.
A passion for creating impactful Social Media and video content that resonates with audiences.
Proficiency in reading and analyzing Social Media analytics to inform strategy.
Excellent verbal and written communication skills for effective content creation and engagement.
What’s In It For You
Join a trailblazing tech company anticipated to transform the massage industry.
The chance to make a difference with a product that empowers healthier and happier living.
Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!
We’ll grow together – your personal and professional growth are equally important.
An environment that empowers individuals, emboldens teams, and rewards achievement.
Early stage equity in a company led by serial entrepreneurs with multiple exits.
Medical, vision, and dental insurance covered by us .
401k with 4% company match.
Unlimited vacation, generous parental leave .
Working late? Dinner is on us.
Competitive pay + equity plan, the salary range for the role is $135,000 - $150,000 plus bonus + equity.
Begin Your Aescape Career Journey
At Aescape, we're on a mission to redefine self-care for a better world, and we're seeking trailblazers to join us on this journey. We're inspired by individuals who are passionate, driven, and eager to learn. We value diverse perspectives and resourceful, determined individuals who are committed to making a difference. At Aescape, we empower people to reach their full potential, just as our product empowers better living. If you're ready to innovate, create, and make a meaningful impact, we want you on our team.
YOUR JOURNEY. YOUR AESCAPE.
