Manager, Omni Sales Strategy & Planning

The role of this job is to commercialize sales and marketing programs within all channels of distribution and to identify and execute channel-specific business-building opportunities; work cross functionally to deliver sales and profit results through commercialization of the overarching brand/trade strategies to the customer/channel. Will have responsibility for oversight and development of 1 direct report.
Specific responsibilities will include but are not limited to:
Channel Strategy

• Contributes and executes priorities set by VP/ Director
• Recommends and tracks success metrics
• Develops, recommends, and executes channel strategy

• Supports the annual channel management planning process relative to area of responsibility
  • Helps align planning process with Newell Brands and customer planning through the line review and development process
  • Understands business, brand, and customer priorities and uses the planning process to find common ground
  • Recommends priorities and drives synergies across customers and brands within area of responsibility
• Conduct a situation assessment, including analysis of primary and secondary data across market, shopper, and the channel / region
• Makes category management recommendations to optimize performance of shelf set, such as optimal SKU assortment, merchandising and shelf/ catalog layout
• Supports annual plan development and calendar of activities for channel
  • Develops a calendar of activities and rationale within scope of responsibility
  • Develop program financial and non-financial success metrics based on previous performance. Measures progress and recommends improvements
  • Preparation of financial analysis to ensure plans meet financial requirements
  • Provides appropriate POS measurements to aid in the decision making process and analysis
• Responsible for merchandising execution across the channel including trade fund approvals, special packs, commercial marketing assets, and pricing execution
• Responsible for channel marketing strategy, creation, and execution across customers; trade funding management for the channel

• Compile and analyze market, shopper / end-user, and channel knowledge gaps and creates a summary for the business to review
• Manage timelines and lead deliverables for all line reviews within scope of responsibility
• Analyzes profiles of competitors and channel customers using primary and secondary research and data
• Gathers competitive and marketplace intelligence and share with the organization, ultimately constructing a competitive profile and comp shop analysis

• Supports the analysis of new product launch and merchandising initiatives
  • Recommends potential launch activation approaches
  • Manages timelines associated with implementation
  • Manages overall new product distribution files
• Completes forecast tools.
• Works directly with Brand Marketing on assortment within B2B verticals and recommends product strategy

• Prepares product mix recommendations
  • For the retail partner/at the customer level
  • For the business profitability
• Collects and summarizes business risks and opportunities
• Tracks and maintains appropriate cost center budget elements and communicate issues
• Engages in S&OP process to provide input to
  • Improve forecast accuracy
  • Recommend ideas to reduce finished goods inventory and E&O, and identify unproductive SKU's
  • Execute and monitor exits and changeovers