Address
Form of workThe Zaxbys Support Center is looking for a Sr. Manager, Digital Customer Marketing Strategy to support the Loyalty/Digital Marketing team. This individual will be responsible for developing loyalty program strategies to drive customer engagement, retention, and lifetime value, inclusive of segmentation and lifecycle marketing. He/she will have an analytical mindset, a strong attention to detail, and a passion for giving guests a seamless digital experience. This position will oversee 1-2 employees and will work closely with IT in the day-to-day management of the Customer Data Platform to deliver our Zax Rewardz loyalty program goals. In this position, the Sr. Manager will play a critical role within the Loyalty and Digital Channel Marketing team and partner cross-functionally with Digital Marketing, Brand Marketing, IT, Finance, Operations in addition to supporting our franchisees.
As we continue to grow, our strategies have set us up for success to be the top offering in Chicken Fingerz, Boneless Wings and Zalads. Wed love to have you as part of our team!
This position is based in Atlanta, GA and allows for a hybrid work schedule that includes 3 in-office days per week.
Benefits Include:
- Medical, Dental and Vision insurance
- Company-paid Short and Long-Term Disability insurance
- Company-paid Basic Life and Critical Illness insurance
- 401K participation
- 50% off meal discount at company-owned locations
- Child Care Assistance Plan
- Education Assistance Program
- Parental Leave
- PTO and Company Holidays
ESSENTIAL JOB FUNCTIONS
Essential duties may include but are not limited to the following:
- Lead customer relationship and strategic efforts focused on advancing customer segmentation, customer journeys, and reporting across automated and ad hoc campaigns
- Partner with digital marketing, IT, and operations to support customer migration business goals and targeted segmentation strategy
- Oversee customer relationship management and loyalty-based activities, including evaluation, processes, data, and MarTech CRM/CDP platform infrastructure
- Develop targeted, data-driven customer journeys across email, SMS, push notifications, and loyalty platforms and develop new approaches to drive customer behavior and growth
- Responsible for developing and managing CRM strategies that align with the overall marketing calendar, orchestrating the right messages at the right time to the right audience and drive engagement and sales on our owned and operated e-commerce and retail channels
- Work cross-functionally to develop thoughtful, innovative large-scale campaigns that drive retention, long-term customer value and acquire new customers while controlling for discounting
- Analyze data and partner with data teams to identify customer insights to develop and inform strategies to activate within channels and mobile app to support business needs
- Mentor CRM team to develop the right processes and plans around the various work streams
- Build reports and deliver insights on campaigns to measure incremental impact and A/B test results of all campaigns
- Manage and track measurement through each customer touchpoint for a holistic view of the customer journey to achieve growth across all KPIs and CLTV
- Partner with IT to define requirements for system improvements/enhancements and support the day-to-day management, development, and broader integration efforts of the Customer Data Platform
KEY COMPETENCIES
- Proven experience managing a customer facing loyalty program with complex customer data, and how to leverage that data for targeting and segmentation
- Prior experience with MarTech CRM/CDP technology management with a strong understanding of marketing, data structure, and operational databases and segmentation; AdTech experience a plus
- Strong collaboration and communication skills
- Experience building reports and dashboards for automated and ad hoc campaigns
- Strong project management skills with the ability to manage, implement and analyze a wide range of initiatives in a fast-paced environment
- Strategic thinker with an analytical mindset and the ability to think outside of the box
- Comfortable working with large data to derive insights to build a strategy that ultimately solves a business problem
- Experience in CRM and campaign management tools, including predictive analytics
- Braze or Punchh experience a plus
- Previous experience in retail or QSR industry strongly preferred
EDUCATION AND EXPERIENCE GUIDELINES
- Bachelor's degree in Marketing, Business or similar discipline; OR equivalent combination of education and experience Experience:
- 5+ years of hands-on CRM/lifecycle marketing or personalization experience
Zaxbys Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.
Brand: Zaxby's
Address: 1001 Summit Blvd NE Atlanta, GA - 30319
Property Description: 3 - ZFL Headquarters - Atlanta
Property Number: 3
