Manager Of Content Strategy

iPullRank is looking for a Manager of Content Strategy to join our agency and lead our content and optimization team. This position is that of a player-coach, with responsibility for specific client deliverables in addition to leading our team of Content Strategists, content creators, developers and optimization specialists.

In leading the team, you will ensure disciplined adherence to Content Strategy and ensure that top-notch quality is being delivered, keeping out an eye for areas to improve, and collaborating with other Directors to elevate iPR’s suite of offerings. As a coach, you support your team’s professional development while supporting their work and removing any roadblocks.

On senior client accounts, you will develop brand messaging architecture and enforce governance models for our clients. As well, you will collaborate with the Research and Analytics team, aligning Content Strategy with audience research and overseeing the execution of Content campaigns. If you are looking to bridge the gap between Content Strategy and execution, then this is your role! Salary range: $110-130K

What you'll do

• Oversee all content deliverables, ensuring quality, comprehensiveness, and cohesion with content, data, and SEO strategy
• Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.
• Develop multi-channel Content Strategy to inform client content creation efforts
• Lead Content Strategy team members as well as, design, copywriting resources
• Continue to build and manage growing network of Content creators and contributors
• Enforce and lead the adherence to content workflow and governance models both internally and externally
• Perform extensive content audits
• Lead brand voice and tone workshops for clients
• Lead ideation sessions for content creation
• Serve as trusted advisor and, when appropriate, educator to clients, ensuring value of Content is clearly communicated and understood
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results
• Collaborate with the Market Research/Analytics and Development teams for insights that inform Content Strategy and delivery
• Partner with Operations, Client Services, Business Development to support client acquisition and revenue growth
• Contribute to company thought leadership efforts with internal and external teams

• 5+ years of experience in a similar role with experience managing a team
• Strong experience and understanding of digital marketing channels and measurement metrics: SEO, keyword research, information architecture, usability best practices
• Experience developing and analyzing content in digital environments such as: content audits, Content Strategy recommendations, persona assessments, taxonomy efforts and applied usability learnings
• Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories
• Content presentation and delivery skills - determine how content should be packaged and delivered to induce audience to take desired business actions
• Previous experience with digital marketing tools such as SEMRush, Google Analytics, Buzzsumo, Screaming Frog
• Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies
• Experience leveraging market segmentation in the development of Content Strategy
• Experience defining brand messaging architecture and implementing and enforcing governance models
• Highly proficient in Microsoft Office or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides
  Skills of interest
  • Experience working in an agency environment
  • Experience with a variety of Content Management Systems
  • Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

• Competitive salaries commensurate with experience
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays
• $1k per year toward vacation spending
• $1k per year toward career-related learning