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SalaryGroup Director, Brand Marketing Watches & Fine Jewelry
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
About the Role:
CHANEL is looking for a Group Director of Brand Marketing to join our Watches & Fine Jewelry Division in New York. You will play a leading role in defining which activities will best help the Division drive scale. You will manage a dynamic team, and shape direction and strategy for the Division. This role interfaces with Retail, Lease and Wholesale teams and is a key partner for multiple corporate functions, including PR, Media, Artistic Direction and Digital. Our ideal candidate will have a minimum of 10 years of experience and a passion for Watches & Fine Jewelry.
What Impact You Can Create at CHANEL:
Development and Execution of local Marketing plans:
- Manage the strategic marketing planning process for the Watches and Fine Jewelry categories specific to the US market
- Develop and implement effective marketing programs and initiatives, based on Global directives, across all channels of distribution (retail boutiques and wholesale accounts)
- Collaborate with internal shared services on all relevant marketing projects (Media, Digital, CRM, Artistic Direction, Events, PR), and manage the briefing process
- Oversee the management of the events calendar and respective budget process
- Oversee the development of all co-op plans for MBR and the management of the co-op budget
- Contribute to the management and development of the US Marketing Budget
Reporting and Analysis:
- Elevate the level of analytical rigor across the department focused around core business drivers and post-campaign reporting
- Lead the competitive analysis of the US watch and jewelry landscape including the annual US price benchmarking study
Support and Animate the Networks:
- Lead in the development of projects related to sharing information with cross-functional and retail/MBR partners, including the Product News updates
- Collaborate on the development of the Retail and MBR action plans with the sales team
- Manage the marketing priorities to allow sales targets to be reached and success of new product launches
- Contribute to the success of brand image building moments (i.e. events, pop up stores, etc.)
You Are Energized By:
- Passionate and curious about the Watch and Fine Jewelry categories and Luxury overall
- Results oriented, self-motivated and works with a sense of urgency
- Positive attitude and highly collaborative
- Extremely detail oriented and organized
- Strong luxury sensibility
- Ability to lead by influence
- Comfortable interfacing with all levels of management
What skills you will learn? What experiences might you have?:
- Play a key role in the fastest-growing Division at CHANEL US
- Build and shape your own role, as well as grow a team, as the Division continues to grow
- Interface with a diversified retail network, including CHANEL boutiques, department stores and independent jewelers
What You Will Bring To the Team:
- Bachelor's degree required or equivalent experience
- Strong analytical skills are a must
- Highly proficient in Excel and PowerPoint
- Excellent communication skills (oral and written)
- Ability to work in a fast-paced and evolving business environment
- Watch and Fine Jewelry experience strongly preferred
- Experience working in complex, multi-faceted and global business cultures a plus
- French language skills a plus
Position Logistics:
- Minimum 10 years Brand Marketing experience or equivalent
- Minimum of 3 years in a managerial role with direct reports
- Ability to travel both international and domestic up to 15%
Compensation:
The anticipated base salary range for this position is $127,000 through $160,000. Base salary is one component of the total compensation for this position. Other components [may/will] include additional compensation, benefits and perks.
Benefits and Perks:
- Flexibility (flexible time and hybrid work options)
- Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure and Wellbeing Days in Retail) and a Wellbeing fund
- Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
- Generous paid time off policies to include vacation, holiday, sick and volunteer days 401K, pension and other incentives
- Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
- Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion
- At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organisation and the connections we have with each other and our clients.
- We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community
- CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.
- Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.
Sustainability
- CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.
- Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture
- We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel
- Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years.
- For more information, please navigate to the Fondation Chanel website here
Career and Leadership Development:
- We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
- Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.
