Fitlab Email Marketing Manager

Who Is FitLab:

FitLab is a performance lifestyle company that inspires movement and builds community through the most beloved products, studios, events, and athletes on the planet. As we enter an exciting phase of growth, FitLab’s Brand team is looking for an experienced Email Marketing Manager to contribute across a variety of high-priority projects.

Job Summary:

The Email Marketing Manager will report into the VP of Marketing. You will be responsible for coordinating the flow of email and SMS campaigns as well as targeted and automated communication for FitLab’s portfolio of brands. This will include building emails, tracking campaign performance, A/B testing, spearheading communication automation, supporting lead-generation strategies, and more. This role will be responsible for maintaining healthy databases, following email and SMS best practices, tracking spam and bounce rates, and playing a critical role in FitLab’s marketing offense. Most importantly, FitLab’s Email Marketing Manager will be tasked with upholding FitLab’s mission of inspiring people to move

Responsibilities:

• Foster, support, and value diversity, equality, and inclusion in the workplace
• Daily hands-on execution of Email Marketing campaigns
• Build and optimize complex automated flows that support the business objectives
• Monitor and analyze campaign results and provide recommendations on how to improve performance
• Build and own the email campaign calendar in conjunction with brand managers
• Ensure email campaigns content is compelling, accurate and on brand
• Maintain healthy sending habits and monitor for any potential performance issues
• Utilize project management software to align on project and campaign prioritization
• Comfortable reviewing email copy and design for errors

This description represents the job in general terms and is not designed to contain or to be interpreted as a comprehensive listing of all the duties, responsibilities, and qualifications required of the employee performing this job.

• Minimum 5+ years’ experience leading successful Email Marketing campaigns and strategies.
• Experienced people leader who has built, developed, and retained high-performing teams.
• Proven experience leading communication strategies and execution of marketing initiatives.
• Strong analytic skills and experience reporting on full funnel metrics
• Experience in an advanced email platform, Klaviyo preferred
• Fitness or related industry experience preferred
• Proven experience in testing methodologies, versioning / personalization.
• Strong organization and time management skills.
• Ability to work independently as well as collaboratively.
• Experience with Excel, PowerPoint, Google Docs, etc.
• Clear and effective written and verbal communication and strong interpersonal skills.

Physical Demands:

• Prolonged periods sitting at a desk and working on a computer.

If you are unable to meet any of these physical demands, reasonable accommodations will be made to the best of FitLab’s ability.

FitLab offers a very competitive compensation & benefit package that includes bonus potential, flexible schedules, company sponsored health, dental & vision insurance; life and long-term disability insurance, unlimited PTO, 401K, company branded apparel & a casual high energy working environment.