Email Marketing Manager

Who You Are

You are data-driven, technically-minded, and customer focused. You are passionate about communicating the right message at the right time to the right customer, and know the value of keeping the customer community engaged. Optimizing and testing is the name of your game as you ideate how to best connect with the customer. You love building flowcharts and visually seeing how your channel interacts with customers throughout their journey.

What You’ll Do

You’ll be responsible for managing and optimizing lead-nurturing and retention campaigns and flows across email and SMS/MMS for several BIG direct to consumer focused brands. You will help to drive more revenue and increase purchase frequency through segmented and personalized campaigns that connect the brand and its offerings with the customer audiences throughout their lifecycle.

· Develop a holistic omni-channel contact strategy that optimizes the path to purchase journey and deepens relationships with customers, both new and existing

· Plan and implement multi-channel (email, SMS, direct mail) nurture campaigns that engage and drive customers down each stage of the funnel

· Continuously iterate and test new lead capture campaigns and landing page concepts

· Methodically test and identify best performing content, timing, messages, etc. for each audience and lead segment

· Optimize targeting across channels to drive qualified purchasers with high LTV

· Maintain KPI dashboards showing full-funnel impact (# leads in each stage, lead capture rate, marketing qualified leads, sales qualified leads, conversion rates between each step of the funnel, etc.)

· Maintain and create operational performance reports by funnel stage and conversion touch points across website/landing page visits, email open/clicks, calls/chats, store visits, etc.

· Collaborate with other channels, particularly paid media and organic social, on integrated marketing plans and campaigns to drive growth and increase sales

· At least 4 years of experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs

· 4+ years of experience in marketing across email, social, notifications and other digital avenues, preferably in DTC or lead gen.

· Expertise in all aspects of email and SMS marketing including design, creative best practices, list management, deliverability, etc.

· Proven analytical ability to digest data, build reports, and derive tactical and strategic insights

· Salesforce Marketing Cloud and Klayvio experience preferred

· Experience in building programs from the bottom up quickly and with little previous framework

· Exceptional attention to detail and excellent written and oral communication skills

· Knowledge of basic SQL and HTML

· High proficiency in Excel

· Comfortable working in a fast-paced environment and pivoting quickly when needed

· An optimistic problem solver and a drive to “Get things done”

Benefits and Perks

· Competitive Salary

· 401(k) with company match - $ for $ up to 4% - immediately vested

· Vacation/Holiday Leave

· Great Medical/Dental/Vision Insurance

· Life and AD&D Insurance

· Opportunities for growth and advancement

A Part of the BIG Picture

Beauty Industry Group is a leading consumer beauty products company with an exciting and growing portfolio of beauty brands. The BIG portfolio consists of several recognized, highly reputable hair extension brands that span a variety of distribution channels. Across its brands, BIG is the largest hair extension business in the U.S. and one of the largest globally, with a focus on the professional extensions segment.

With more than 500 team members, BIG is a unique, empowering place to work for motivated professionals who hunger to see the impact their work is making. The management team is young and entrepreneurial and has fostered a powerful culture that celebrates excellence, transparency, diversity, and integrity.

The company headquarters are located in Salt Lake City, Utah, with additional offices in California, New Jersey, Arizona, Australia, Germany, Canada, and the UK.

Candidate Support

If you are contacted for an interview and require accommodation during the interviewing process, please reach out to the People & Culture team regarding support.

We thank you for considering this opportunity and thank everyone who took the time to apply. Please note that all candidates will be updated on the status of their application up to 6 weeks after the application closing date. We appreciate your patience as we diligently review all applications submitted.