- Manage large-scale Email Marketing campaigns from development to execution.
- Establish targeting strategies based on customer lifecycle segmentation & predictive analytics.
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
- Proof and QA campaigns to ensure 100% error-free execution.
- Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing. OR Perform extensive research and analysis of competitor programs to identify key areas of opportunity relating to targeting, promotional offers, and cadence/delivery timing.
- Leverage marketing automation, CRM, and other eCommerce technologies to support campaign execution (Google Analytics, Klaviyo, HubSpot, Attentive etc.)
- Analyze and track data to identify trends and uncover new opportunities to maximize the performance of email campaigns and achieve customer acquisition, conversion, and growth goals.
- Serve as the primary contact for your accounts, maintaining prompt communication that includes at least 2-3 weekly touchpoints through a combination of email, Slack, and video calls. OR Communicate campaign performance to clients and build a clean roadmap for the future.
- 2+ years of experience in technical Email Marketing, with e-commerce preferred.
- Knowledge of Klaviyo and/or other email and sms marketing tools like Attentive, Postscript, eMarsys, Dot and Mailchimp
- Experience managing lifecycle marketing and able to show measurable results
- Proven track record of creating, implementing, and optimizing complex email programs to meet business goals.
- Understanding of digital marketing principles, specifically Email Marketing best practices.
- Strong organizational and prioritization skills with the ability to think strategically, creatively, and analytically.
- High attention to detail, deadlines, and accuracy with minimum supervision
- Positive attitude and ability to operate in a very rapidly changing environment with ambiguity; requires being scrappy.
- The ability to effectively resolve problems and/or roadblocks independently as they occur knowing when escalation is necessary.
- You are deeply passionate about Email Marketing and all things digital marketing.
- You always put your clients first and are energized by collaborating with and serving them.
- You embrace learning in and contributing to a rapidly growing startup.
- You place high importance on transparency, accountability, and communication.
- You are adept at juggling competing deadlines and priorities with ease while remaining self-motivated and attentive to detail and accuracy.
- You are comfortable in a fluid environment with a high tolerance for ambiguity and dynamic change.
- Stage 1 (Recruiter Screen) - After you submit your application, our talent recruitment team will review and reach out to candidates. During this 30-minute video call, we'll discuss your career journey and professional motivators while learning about GR0 overall and the Performance PR Account Manager opportunity.
- Stage 2 (Leadership Connect) - The your first interaction with our team will be an in office interview with our SVP of Finance Kevin Hwang and one of our Co-founders CEO , Kevin Miller, or Chief Growth Officer and Co-Founder, Jon Zacharias.
- Stage 3 (Hiring Manager Interview) - Your next interview will be a video interview will be with our Vice President,Content, Bridget Reed who will gauge your potential to excel in the role and provide you with the chance to clarify expectations with your possible future manager.
- Stage 4 (Co-Founder Connect) - The final stage of our interview process is a chance for you to connect with our co- founders, Kevin Miller and Jon Zacharias.
- Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you'll accept!
- Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive - $70,000 - $75,000 (commensurate with experience), as well as company stock options.
- A Unique Opportunity to work for a rapidly growing company alongside next-level talent in a respectful, inclusive, diverse, and inspiring environment. #GR0Together
- Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
- Flexible PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
- Hybrid Work Environment - You can choose how you work best, whether in the office, at home, or both. Our remote-first culture, internal comms, and tech stack promote collaboration, communication, and camaraderie!
- Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.