Email Marketing Manager

About Checkr Checkr builds people infrastructure for the future of work. And we believe everyone should have a fair chance to work. That's why we've designed a faster-and fairer-way to screen job seekers. Established in 2014 and valued at $5B, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping thousands of companies like Uber, Instacart, Netflix, Compass Group, and Adecco to hire great new people with an experience that's fast, smooth, and safe.
A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr has been recognized as one of BuiltIn's 2023 Best Places to Work in the US and is a Y Combinator 2023 Breakthrough Company and Top Company by Valuation .
About the team/role
Are you ready to take your Email Marketing skills to the next level? Join our dynamic Checkr's Marketing team and lead the charge in shaping our Email Marketing strategy and execution. Your role will be pivotal in driving pipeline and revenue growth for Mid-Market and Enterprise customers. If you're a strategic thinker, a hands-on executor, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to modernize the background check industry and build a fairer future by designing technology to create opportunities for all.
What you'll do

• Strategy: Develop email nurture strategy to fuel pipeline and revenue growth, aligned to integrated campaigns framework, buyer's journey and ABM strategy
• Execution: Take ownership of email campaigns execution via Marketo, identify A/B testing opportunities to optimize conversion rates, utilize customer data to personalize email campaigns
• Messaging: Craft compelling copy across email (nurture and sales outbound) and landing pages in collaboration with sales, product marketing and content team
• Creative: Partner with the brand team to test and optimize email design, templates and modules, with a focus on improving performance and efficiency
• Audience: Identify and manage target email audience, prioritize email calendar and maintain email database health
• Stakeholders: Collaborate closely with the rest of the marketing team to integrate email nurture into the Go-To-Market strategy for Mid-Market and Enterprise accounts
• Analytics: Measure key performance indicators (KPIs) and leading metrics, build reports, conduct analysis to assess and communicate performance identifying areas for improvement
• Innovation: Stay up-to-date with Email Marketing trends and pilot new tactics to maximize the impact and achieve business objectives

What you bring

• 4+ years of experience in Email Marketing in the B2B SaaS space
• Ability to work strategically and tactically on email nurture
• Courage to take the initiative, pilot and evaluate new program types
• Experience using data and metrics to develop strategy and drive program improvements
• Well-organized with great attention to detail
• Proficient in Email Marketing platforms such as Marketo
• Strong email copywriting skills with an ability to tailor messages to different audiences

What you'll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend

At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.
One of Checkr's core values is Transparency. To live by that value, we've made the decision to disclose salary ranges in all of our job postings . We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website .
The base salary range for this role is $113,782 to $153,940 in San Francisco, CA.
Equal Employment Opportunities at Checkr
Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr's commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco's Fair Chance Ordinance .