Experience Transformation Strategy Manager

Why iCrossing

For over 20 years, iCrossing has been partnering with the world's largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community.  What we do starts with our people.

We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.

We are building a powerful team of hybrid strategy and UX leaders who are as conversant in brand, business,and marketing strategy as they are in user experience. We call this Experience Transformation Strategy (XTS). In this new role as XTS Manager, you will be at the heart of merging digital strategy with user-centric designmethodologies to lead create groundbreaking experiences that drive our clients' success. You'll have the opportunity to influence strategies for major brands while collaborating with experienced leadership as part of a cross-disciplinary team, tackling complex business problems and translating strategic direction into best-in-class experience design solutions.

What you'll do

• Manage and mentor UX strategists, designers, and researchers, while overseeing their work for client accounts.
• Drive the creation and execution of UX deliverables including customer interviews, evaluations, usability studies, journey maps, wireframes, etc.
• Craft strategies for connected experiences that integrate customer insights, digital trends, and branding goals.
• Handle multiple projects, ensuring they are completed on time, within budget, and exceed quality expectations.
• Present strategic visions and UX solutions effectively to clients and stakeholders.
• Lead in-depth research to uncover user needs and market trends, translating them into practical strategies.
• Facilitate client and team workshops, turning results into comprehensive Experience Transformation plans.
• Collaborate with Creative, Technology, and Data teams to ensure strategies are realistic and well-integrated.
• Represent strategic UX transformation, using expertise to guide client decisions and deliver value.
• Establish and maintain strong relationships, advising clients on Experience Transformation.
• Continuously refine UX methodologies to remain at the forefront of industry developments.
• Partner with the Head of XTS team to develop new and valuable UX and strategic offerings for our clients.

Who you are

• Minimum of 6-7 years of experience in UX, digital strategy, or both, with a demonstrated track record of transforming user and customer experiences.
• Minimum 2 years in a team management or people leadership position with proven leadership skills, having managed strategy and/or UX teams to deliver complex digital projects.
• Experience in leading five or more large, multi-team experiences that involved other disciplines (brand, website/app experience, content, campaign, digital transformation, sales enablement, etc.) from initial research and strategy through to vision, road mapping and UX design.
• Solid understanding of the entire UX design process and strategic development lifecycle, from research and ideation to UX design and implementation.
• Deep knowledge in marketing, customer experience, brand, audience insights and research, the role that strategy plays across brand experiences, and the ability effectively explain these topics to clients and stakeholders.
• Ability to build strategic documents that tell a compelling story, ensuring the highest quality and accuracy.
• Manage and prioritize multiple projects and tasks while meeting deadlines.
• Highly skilled in workshop facilitation, idea generation, and design thinking techniques.
• Excellent verbal and written communication, with a talent for persuasive presentations to executive-level audiences.
• Ability to foster a culture of innovation, collaboration, and accountability within your team.
• Extensive experience with digital design systems and aligning user experience with agile project management principles.
• Well-versed in a wide range of marketing research tools and advanced knowledge of collaboration tools like Miro and design tools such as Figma.
• The preferred educational background includes a Bachelor's/Master's degree in a related field, such as UX Design, Marketing Strategy, Product Strategy, or equivalent industry experience.

Our Mission & Values

We believe that each one of us has a role in making iCrossing an energizing and inspiring place to work within these operating principles. We're proud of our diverse, cross-disciplinary team who share a passion for constant improvement. 

The iCrossing mission is to Transform Experiences. The "we" is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules. 

Our core values map back to our vision.

Be Kind: lead with compassion. What you truly know about someone's life is very little.

Lead with Candor: know the line. Is what you say true, good, and useful?

We Before Me: lead for others. The sum is always going to be greater than the parts.

We evolve clients for a human-centric future - creating a better world for everyone.

Benefits

iCrossing offers a range of employee benefits including generous PTO, 11 paid holidays, 401k + company match, full medical/dental/vision coverage, FSA & HSA options, family leave, commuter benefits, and more.