Email Marketing Coordinator & Graphic Designer

Job description

At VIIA Hemp Co., we're dedicated to enhancing the potential of everyday experiences with our high-quality, hemp-derived products.

We are looking for an Email Marketing Coordinator with graphic design skills to join our dynamic marketing team. This role requires a creative and analytical individual who can design, implement, and optimize Email Marketing campaigns that effectively communicate our brand's mission, promote our products, and engage our diverse audience. The ideal candidate will have a passion for wellness with a keen understanding of digital marketing trends and customer segmentation strategies. If available, please provide a portfolio of relevant experience.

Responsibilities

• Develop and execute innovative Email Marketing campaigns to promote product offerings, and share valuable content related to wellness and cannabis.
• Manage the Email Marketing calendar, ensuring timely and relevant communications aligned with product launches, promotions, and brand milestones.
• Design email layouts, write compelling copy, and construct segmented lists to personalize messaging and optimize engagement.
• Regularly assess and improve our automated email strategies.
• Analyze campaign performance using metrics such as open rates, click-through rates, conversion rates, and revenue generated, and adjust strategies accordingly.
• Collaborate with the content, design, and product teams to ensure brand consistency and message alignment across all email communications.
• Stay updated on Email Marketing trends and best practices, incorporating new ideas and technologies

Qualifications & Skills

• 1-2 years of experience in Email Marketing, preferably in the wellness, lifestyle, or cannabis industry.
• Skilled in using Email Marketing software, especially Klaviyo, for campaign creation, list management, and analytics.
• Excellent writing, editing, and graphic design skills, with an eye for detail.
• Strong understanding of segmentation and workflow automation
• Familiarity with Email Marketing regulations and best practices to ensure compliance and maximize deliverabiliy

Job Type: Part-time

Pay: $19.00 - $24.00 per hour

Expected hours: 20 – 30 per week

Benefits:

• Employee discount
• Flexible schedule

Schedule:

• Day shift
• Monday to Friday

Work Location: Remote