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SalaryThe Sandra Day O'Connor College of Law seeks an email marketer to support the college’s ambitious recruitment and outreach goals. This individual will be responsible for creating, scheduling, deploying and measuring the effectiveness of email communications and campaigns. As part of a 10-person marketing and communications team, the work environment encourages collaboration but also personal accountability, growth and leadership. This position will report to ASU Law’s assistant director of communications.
ASU Law is dedicated to exploring and executing new marketing and communications approaches and thus, this is an especially exciting role for someone who wants to apply a broad set of skills to take the college’s digital marketing efforts to the next level.
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Full-Time/Part-Time
VP Code
Scope of Search
Grant Funded Position
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Essential Duties
The successful candidate will be responsible for and have duties in the following areas:
- Proficiency in managing high-volume workloads within fast-paced environments.
- Collaborating and liaising with multiple ASU Law departments regularly on priority efforts and data projects for the law school.
- Evaluating and creating reports of past performance of email communications and campaigns.
- Pulling and pushing data from various lists and database sources; manipulating .csv and .xls files for segmented campaigns and ensuring the data is accurately mapped, tested and optimized.
- Working to create a superior online customer experience through development of original optimized content that is deployed through Salesforce Marketing Cloud, Pardot, Salesforce CRM and/or other comparable EMail Marketing platforms.
- Creating a calendar for email communications that align with the college’s goals.
- Developing documentation and flow charts for new and updated automated, segmented emails.
- Maintaining and optimizing automated drip campaigns over time to ensure relevance, accuracy and optimal performance.
- Integrating with other digital marketing efforts such as social media marketing campaigns that complement/reinforce email outreach.
- Creating and implementing an evolved lead scoring system to evaluate activity, engagement and affinity as well as recommending how to prioritize leads accordingly.
- Coding HTML templates, text files, and individual email campaigns based on graphic designer specification and Photoshop files that meet email industry standards and comply with university guidelines.
- Ensuring quality and accuracy of email campaigns by critically evaluating and verifying large contact lists, thoroughly testing and proofing campaigns so that they comply with industry standards and maintaining a high email sending reputation.
- Staying abreast of the latest research, applying industry best practices and recommending new digital marketing techniques that continue to position ASU Law as a leader in marketing and communications.
- Leading, training and monitoring the activities of staff responsible for EMail Marketing.
- Strong attention to detail, excellent communicator, innovative, adaptable, resourceful.
- Physical presence at the workplace is an essential function or requirement for this job.
- Any other duties as assigned to support the goals of the department, ASU Law and Arizona State University.
Minimum Qualifications
Bachelor's degree in a field appropriate to the area of assignment AND three (3) years of related experience; OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.
Desired Qualifications
- Experience using Salesforce Marketing Cloud, Pardot, Salesforce CRM and/or other comparable EMail Marketing platforms
- Experience coding HTML templates
- Experience using Photoshop
- Experience in in Microsoft Excel
- Experience managing the EMail Marketing process, from strategy through to execution
- Evidence of effective communications skills
- Experience in work that requires organization and very high attention to detail
- Experience working with confidential information
- Experience in embracing new ideas and innovation
Working Environment
Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding, and manipulating a computer mouse. Required to stand for varying lengths of time and walk moderate distances to perform work. Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds. Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts. Ability to clearly communicate to perform essential functions. Use standard office equipment including, but not limited to: computer workstation/laptop (keyboard, monitor and mouse), printer, fax, calculator, copier, telephone and associated computer/technology.
Department Statement
ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.
ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco
Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.
Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU PD at 480-965-3456.
Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.
Employment Verification Statement
Background Check Statement
Instructions to Apply
Application deadline is 3:00PM Arizona time on the date indicated.
Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
Only electronic applications are accepted for this position.
IMPORTANT NOTE: What is the meaning of “equivalent combination” in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor’s degree is equal to four years of experience.
