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Form of workJob Description
E-Commerce Manager
Job Summary
ICC Cable Corp. is seeking to hire an E-Commerce Manager who can help with starting its B2B online business.This position would oversee and drive the companys online sales and marketing efforts.You would be responsible for developing and implementing strategies to maximize online revenue, improve customer experience, and achieve business objectives.This position works and reports directly to the CEO of the company.
Duties and Responsibilities:
- Collaborate with the CEO of the company to define the company's e-commerce strategy, including goals, target audience, market positioning, and competitive analysis. Develop a roadmap to achieve these objectives.
- Plan and execute initiatives to drive online sales growth, increase conversion rates, and maximize revenue. Monitor and analyze sales data, identify trends, and make data-driven decisions to optimize performance.
- Oversee online platforms. Ensure an optimal user experience, including site navigation, product presentation, checkout process, and customer service. Stay updated with the latest trends in e-commerce platforms and technologies.
- Develop and execute digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), social media advertising, email marketing, and affiliate marketing. Monitor campaign performance, analyze data, and optimize campaigns for maximum ROI.
- Work closely with cross-functional teams, including management, sales team, logistics team, and graphic design to ensure accurate and timely product listings, pricing, and inventory management. Collaborate on new product launches and promotions.
- Continuously improve the online customer experience to drive customer satisfaction and loyalty. Monitor customer feedback, reviews, and ratings. Implement strategies to address customer concerns and enhance the overall shopping experience.
- Utilize web analytics tools and platforms to track and measure key performance indicators (KPIs) such as sales, traffic, conversion rates, and customer behavior. Prepare regular reports and presentations to communicate performance and insights to stakeholders.
- Stay informed about the latest e-commerce trends, industry best practices, and emerging technologies. Share insights and recommendations with the company's leadership team to drive innovation and stay competitive.
- Ensure compliance with applicable e-commerce laws, regulations, and industry standards, including data privacy and security.
Requirements and Qualifications:
- Bachelor's degree in Business, Marketing, Technology or relevant field.
- Minimum 5+ years in ecommerce experience.
- Korean and English Bilingual preferred.
- Strong Project Management and Communication Skills.
- Proficient understanding of popular e-commerce platforms (such as Amazon) and their features, functionalities, and best practices.
- Sound knowledge of digital marketing channels, including SEO, SEM, social media advertising, email marketing, and affiliate marketing. Understanding of key metrics, campaign optimization techniques, and marketing automation tools.
- Familiarity with consumer behavior in the e-commerce space, including online shopping preferences, buying patterns, and decision-making processes. Understanding of market trends, competitive landscape, and customer segmentation.
- Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms. Ability to extract actionable insights from data, perform A/B testing, and make data-driven decisions to optimize e-commerce performance.
- Knowledge of inventory management systems, supply chain processes, and logistics in an e-commerce environment. Understanding of demand forecasting, stock replenishment, and order fulfillment strategies.
