Dremel North American Social Media Manager

At the Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a $990 million division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

We believe in taking what matters into our own hands. Everything we invent, engineer, and create has one aim: letting you turn your ideas into reality. That's what matters most. From home repairs and upgrades to design projects and arts and crafts, we help you discover the joy of working with your hands.

At Dremel we've been empowering creativity since 1932 by building intuitive products and an ecosystem of versatile solutions that are trusted, ingenious and of persistent quality. Join our Dremel community driven by a love of DIY and the power of self-accomplishment. We are cultivating a movement of future hands-on generations by reimagining sustainable solutions for the passionate DIYers of today and tomorrow. Shaping the future one project at a time.

Shape Your Way - Doing it yourself gives you the ultimate feeling of freedom. With Dremel you can create, repurpose, remodel, and repair in your style to shape your way. Sound interesting? One more thing - We are a values-based organization at Dremel and we believe in these 5 key values:

• Pursue the Uncommon: Be Different. Be Dremel!
• Thrive together: Greatness is unlocking each other's potential
• Inspire with Creativity: We Dream with our eyes wide open
• Adapt to win: Climb it. Go through it. Work around it.
• Be Authentically You: Embrace individuality

We are also proud to be a part of The Bosch Group with its global reach and resources. We operate within the Power Tools business of Bosch. This role is hybrid remote with 40% monthly in-office presence in Mount Prospect, Illinois. (2-3 days in the office per week).

As the North American Dremel Social Media Manager, you will be on the front lines with our Dremel customers and social followers.  Gain an intimate understanding of our passionate Dremel communities while delivering meaningful, relevant, fun and engaging content. Exercise your creative muscles in creating content and influencer partnerships while serving as our go-to expert on all things social. You'll be working within our Global user marketing team and closely with our Global Social Media Lead to help introduce the Dremel brand to the next generations of hands-on enthusiasts!

Social Media Management:

• End-to-end management of NA organic social brand strategy including ideation, planning, execution, campaigns, and community engagement.
• Align with Global Social Media Lead to define, manage, and execute Social Media vision to drive brand awareness and customer engagement.
• Develops and owns KPIs for Social Media strategy to drive results towards short and long-term goals.  Build and distribute social reporting including market and user insights for leadership.
• Translate global social targets into NA market strategy and own the local KPI results and development.
• Support Global Social Media Lead in building and distributing social reports including market and user insights for leadership.
• Build and implement strategy and tactics for social growth and follower acquisition the NA market. Further support in the daily operations running the global Social Media accounts on TikTok, Pinterest and LinkedIn including content creation and community management.
• Maintain brand integrity on social channels by adhering to style, brand, and corporate guidelines.
• Collaborate with digital touchpoint owners and brand marketing team to support new product launches and overarching brand campaigns.
• Obtain a deep understanding of Dremel's community and community members.
• Provide expertise for Social Media best practices and social platform knowledge and trends.
• Work with the creative team to produce in-house social content.

Influencer Management :

• Support in development and maintenance NA's Dremel's growing influencer and partnership network.
• Collaborate with NA's legal team to ensure agreements are established for influencer/partnership engagements.

A successful candidate will have:

• 1-3 years of relevant Social Media/digital brand marketing experience
• Comfort to serve as Social Media expert in training and educating others within the organization
• Corporate/business experience with Instagram, Facebook, Pinterest and TikTok
• Strong writing skills with solid grammar, editing and proofreading capabilities.
• Capacity to work individually on a project or in a team environment
• Strong communication skills, ensuring project progression is proactively communicated to stakeholders

Requirements Summary:

• Bachelor's Degree in relevant field
• Full-time availability
• Ability to design quality marketing collateral from concept to delivery

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

• FIRST Robotics (For Inspiration and Recognition of Science and Technology)
• AWIM (A World In Motion)

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.