Director Of Marketing And Communication

Title: Director of Marketing
FLSA: Exempt
Salary Range: $55,000 - $70,000
Hours: Full-time
Reports to: Vice President of External Affairs
Direct Reports: Marketing Manager
Position Type: Hybrid
About 412 Food Rescue
412 Food Rescue is a direct response to the disconnect between the fact that we waste 40% of our food while 1 in 8 goes hungry. Utilizing technology and civic engagement, 412 Food Rescue collects surplus food that might otherwise be thrown away and delivers it immediately to organizations that serve food-insecure individuals. These healthy food donations go to hungry people in shelters, schools, housing projects, and other programs and kitchens that serve or distribute food to those in need. 412 Food Rescue relies on our community of partners, financial supporters, and volunteers to pursue our mission of ending food waste and hunger throughout the region. With them, we improved food security and increased access to fresh, healthy foods over the past seven years.
Marketing and Communications Director
As a member of the leadership team and under the direction of the VP of External Affairs, the Marketing and Communications Director will oversee, coordinate, and participate in the development of Marketing and Communication strategies and products for the organization. This includes marketing, branding, advertising, graphic content, website, digital and social media, PR and sales materials. This position will coordinate messaging and collaborate with all departments in support of brand reputation and associated revenue streams--both earned and philanthropic.
The strategic goals of this position are to:

• Develop and implement strategy related to Marketing and branding for existing and new products and services.
• Monitor key performance metrics and tracking tools for market research, forecasts, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
• Create and manage the annual department budget.
• Attract, develop, and lead a team of engaged employees capable of delivering an excellent customer experience

Metrics for success include:

• Utility and efficacy of Marketing channels (website, social media, earned media etc.) and campaigns
• Budget management and financial sustainability of department activities
• Employee engagement and retention

Essential Duties

• Functions as an active member of the organization's leadership team; works collaboratively with all departments to meet all goals and objectives.
• Develops and implements departmental strategy and procedures necessary to accomplish organizational goals.
• Coordination and collaboration with the operations and development teams around events.
• Continuously evaluates programs and services and evolves programs as needed.
• Set and achieve ambitious goals, including designing and implementing new strategies and products needed.
• Provides direction, support, and coaching to department employees to maximize employee engagement and retention.
• Develops and manages department budgets to ensure fiscal sustainability.
• Other related duties as assigned.

Brand

• In coordination with the VP of External affairs, serve as the brand strategist with a holistic approach to the entire 412FR/FRH experience from the first contact through a defined funnel.
• Collaborate with the Development team to ensure consistent messaging.

Marketing and Communications

• Create and execute a strategic and integrated Marketing and public relations plan that is comprehensive, supports the mission and includes all print materials, website, social and traditional media opportunities, and promotional events.
• Build and deploy digital and content marketing in line with best practices.
• Oversee strategy, creative development, production, and maintenance of digital marketing vehicles, SEO/SEM, email marketing efforts and social media.
• Evaluate and assess emerging digital communications trends.
• Build multiple user acquisition channels for all business lines across B2C and B2B.
• Create lifecycle marketing capabilities to engage customers for extended journeys on the Food Rescue Hero platform.
• Execute cooperative partnership opportunities.
• Represents 412FR/FRH internally and externally with a broad range of stakeholders locally and nationally.

Leadership

• Oversee and grow Marketing and comms department.
• Develop key performance indicators and present results of programs and campaigns to stakeholders.
• Monitors and reports on programs in a timely manner.
• In collaboration with other members of the leadership team, ensure consistent performance and growth metrics are achieved.
• Invest in development and coaching of the marketing team to ensure their success and growth, including participation in key planning decisions and execution of plans.
• Serve as main point of contact for third party consultants and oversee the implementation of approved plans.
• Manage direct reports and cultivate a culture where employees feel safe, valued, and respected and can work effectively.
• Ensure clear lines of accountability and responsibility within the department to foster and maintain effective working relationships.

Skills, Knowledge & Abilities:

• Emotional intelligence with a commitment to diversity, equity and inclusion.
• Strategy, planning and execution excellence.
• Outstanding verbal, writing, editing and presentation skills with demonstrated proficiency in writing for senior executives and the media. Ability to create high-level marketing strategies that maximize user acquisition and earned income streams.
• In-depth knowledge of current trends in marketing with an understanding of digital and social media platforms.
• Accomplished storyteller with experience elevating and disseminating content to current and new audiences.
• Monitor media channels for emerging issues and trends that could impact the reputation of the organization. Provide timely responses that align with organizational messaging and values.
• Track record of successful media relations including pitching and press releases and media placements preferably at local AND national level.
• History of using social media effectively in both Marketing and public relations strategies.
• Strong interest/passion for community-driven, comprehensive solution-making strategies for underserved and under-resourced communities.
• Ability to develop, analyze and speak to business performance and metrics.
• Extraordinary prioritization skills.
• Curious, exceptional problem-solving skills, OKR-driven/results-orientation.
• A true collaborator who can be a thought leader and advisor to the CEO, supporter of the senior management team, and leader of a department of diverse talent.
• Strong time management skills and the ability to work autonomously.
• Independent decision making.

Qualifications and Experience:

• A minimum of 10 years of Marketing experience required; start-up or non-profit experience preferred.
• At least 2 years or experience leading and championing effective and energetic teams, encouraging innovation and ideas in a fast paced, pressured environment.
• Experience in business strategy, data analysis, budgeting is required.
• Experience using research methodologies for customer insight is required.
• Valid PA driver's license preferred.

Physical Requirements

• May be asked to lift up to 25 pounds.

Work Location

• The position is classified as a hybrid with physical work location to encompass all of the following as directed by the supervisor: in-office, field and/or community, and work from home.

Equal Opportunity Employment:
412 Food Rescue is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis or race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or protected characteristic.