Digital Media Director

Summary:
Quigley-Simpson has an opening for a Group Account Media Director. This highly motivated person will be innovation-driven and possess the ability to drive full-funnel digital campaigns.
This person will plan and own campaign performance metrics and be expected to achieve, and exceed, monthly goals. Candidates should demonstrate a proven track record within digital campaigns driving online brand lift across -awareness/familiarity/favorability/purchase intent as well as having had responsibility for digital acquisition campaigns that met expected conversion goals.
Core Accountabilities:

• Lead strategic and tactical planning activities with oversight responsibilities; act as a primary day-to-day contact for clients and internal/external partners
• Provide thought leadership and innovation across the account
• Keep up to date on the latest in Digital Media, and bring those new concepts to the team
• Actively contribute to brainstorming and ideation sessions
• Work on performance-based and brand-awareness campaigns with aggressive KPIs
• Accountable for building, developing, implementing, and maintaining integrated client media plans that deliver against objectives/strategies; proactively investigate media opportunities, and craft well-supported, articulate points of view
• Manage digital campaign setup, which includes ad serving, checking billing/budgets, and traffic and tracking implementation
• Spearhead the planning process, and identify opportunities for innovation and improvement
• Set realistic client expectations and make every effort to exceed them by providing quality work in a timely and responsive manner
• Monitor team's ability to gather learnings and implement optimizations based on campaign performance
• Manage the use of proprietary and syndicated tools
• Engage with research partners to execute all measurement and learning plans
• Review and evaluate proposals from media partners
• Mentor and ensure continual growth of junior team members (Supervisors, Planners), and identify strengths and opportunities for team development
• Oversee and steward competitive landscape and budget management
• Compile and update regular status reports
• Responsible for complicated contracts with addendums and extra regulations

Mastery:

• Able to communicate and present work with confidence and clarity

Academic/Educational Requirements:

• Bachelor's degree or relevant experience

Required Skills/Experience:

• At least eight years' experience in digital performance-based buying and -1 + year in an associate director role or currently employed as a Digital Media Director
• Experience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing tests
• Experience managing large marketing budgets and ROI optimization
• Strong analytical skills, ability to review online marketing results daily and, based on these results, make quick decisions on canceling channels and bringing on new channels to achieve goals
• Experience working with awareness and conversion-based marketing programs
• Understanding of third-party ad servers (ideally DCM)
• Brand study and brand-safety experience is a plus (Kantar and Oracle Moat)
• Excellent written and oral communication skills, problem-solving skills, and strong interpersonal skills, with the ability to effectively work and lead cross-functionally, resolving issues quickly
• Understanding of website and online advertising metrics, including a track record of success
• Ability to manage multiple projects in a fast-paced environment
• Advanced proficiency in Excel and demonstrated experience using metrics to gain insights to drive business decisions
• Strong eye for detail; must be accurate, organized, and possess follow-through skills
• Be a strategic thinker who is organized and proactively solution-oriented
• Ability to develop creative solutions and think big-picture based on client's business goals
• Ability to negotiate with media partners
• Ethical, with proven ability to demonstrate integrity when prioritizing client deliverables
• Firsthand travel category experience a plus
• Commitment to respond to client communication within a short window
• Ability to work with large workload waves and effectively meet deadlines
• Enthusiastic team player with an "anything is possible" attitude
• Programmatic experience is a plus
• Conflict resolution and ability to handle high-pressure situations diplomatically
• Adept at following legal regulations governing categories, data policies, and confidentiality
• Ability to boost team morale and drive agencywide engagement