Director, Consumer Enterprise Insights

Company Overview:Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Position Summary:
Consumer Marketing Insights at Newell Brands is a discipline that is linked closely to marketing and consumer-driven innovation, category management, sales and shopper centric retail understanding. Consumer Marketing Insights efforts are grounded in deep understanding of brands, consumers, shoppers, competition, product categories, global consumer trends and market dynamics. The Director, Consumer Enterprise Insights is responsible for delivering insightful, actionable learning to all levels and key business partners in the organization and is a trusted strategic business partner to senior leadership across the company. This position drives business results by influencing brand and category strategy, brand and product portfolio management and innovation, integrated marketing planning, new product development, sales planning and category management strategic objectives through a constant focus on the consumer, shopper and marketplace. This role will provide support in standardizing foundational research across the organization, it will manage and support innovation and build solutions that can be used across the world in the form of a standardized research tool.
Primary Responsibilities:

• Develop standardized tools for the organization to implement and execute globally
• Build nimble platforms to do innovative research, like proprietary omnibus, online communities, etc.
• Lead brand health methodology deployment and standardize across segments/categories globally
• Support research for licensing expansion
• Generate consumer communities and proprietary omnibus for speedy execution of consumer research across key geographies
• Support innovation and stage gate process, centralizing and reporting on tracking of claims testing
• Build insights platform and deployment across organization
• Establish a trends function and manage competitive intelligence for the organization
• Guide the business segments on relevant future trends and topics that will impact our organization in a quarterly cadence
• Bring a foundational best practice lens in every piece of research that gets done within the organization
• Collaborate with Consumer & Shopper Insights partners in evaluating brand relevance with current and prospective consumers to proactively identify key category/brand/retailer opportunities and ensure key learning is embedded in category strategy thinking

Key Qualifications:

• Bachelor's degree; Master's of Marketing Research degree preferred
• A minimum of 10 years of experience in a consumer insights/market research strategic consulting role; 15+ years preferred
• Both client-side and research agency experience in consumer products, ideally with durable categories experience
• Substantial experience conducting global research projects; demonstrated understanding of differences and diversity among consumers, countries and cultures
• Expertise in a wide range of qualitative and quantitative methods and ability to apply them appropriately to business issues
• Experience with longitudinal research, consumer online communities and proprietary omnibus methodologies
• Experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly
• Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders - executive leadership, cross-functional team members, agency and retail partners, etc.
• Demonstrated ability to instill genuine respect for and curiosity about consumers, shoppers and end users within an organization
• Experience discovering and activating consumer and shopper insights that lead to sales growth in the form of new product or service launches, existing product improvements and improved marketing efficiency
• Proven ability to engage, retain, manage and develop consumer insights professionals (teams, direct reports and peers)