Digital Marketing Specialist

Top global law firm seeking a Digital Marketing Specialist to join the NY office.

5 years experience

The Digital Marketing Specialist will maximize digital engagement, drive and report demand, and help manage and support Digital Marketing technology procurement. The Digital Marketing Specialist will design and help implement Digital Marketing's go-to-market strategies, including for the Firm's website, social media platforms, and email initiatives.

In this capacity, the Digital Marketing Specialist will:

* Contribute to the design and implementation of Digital Marketing strategies, adhering to the overall goals: collecting and analyzing better communications statistics, tighter focusing of our Digital Marketing communications, and analyzing and communicating new business leads across Digital Marketing channels, including web, email, and social media;

* Support the Firm's most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting;

* Write, edit and help develop marketing collateral, including internal and external web content, social media content, email newsletters and client alerts, and other print and electronic materials;

* Works with key lawyers, business development reviewers and others, as needed, to get final approval of drafted text;

* Contribute to the Firm's social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is distributed on the correct platforms. Manage the Firm's paid social media program, including suggesting ways to increase ROI and effectiveness;

* Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity;

* Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior;

* Manage and maintain the Firm's digital platforms, including the Firm's website, social media accounts, and other marketing materials;

* Execute digital campaigns using marketing automation tools;

* Encourage adoption of social media as a marketing channel by the lawyers, and training to support its use;

* Manage campaigns and report analytics for the Firm's paid social media advertising;

* Establish project schedule based on current workload and requirements of specific projects;

* Work overtime as required; and

* Handle additional related projects as assigned.

* Bachelor's degree (preferred);

* At least 5 years of experience working in a corporate communications/professional services/Digital Marketing environment; and

* At least 5 years of experience coordinating and creating content for corporate intranets and websites.

Proficiencies:

* Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts;

* Advanced knowledge of HTML and other Website technologies;

* Experience with managing and executing email campaigns;

* Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns;

* Expert-level proficiency in MS Office Suite and Adobe PDF Creator;

* Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar; and

* Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.