Digital Marketing Specialist (Remote)

Job Overview:
We are looking for a candidate who has a versatile set of skills, including hands-on familiarity with SEO, paid media (including search and social media marketing), content management, project management, and web analytics. The individual will play a pivotal role in implementing Digital Marketing strategies to enhance and achieve business goals.
This position is vital for migrating and maintaining websites on our enterprise content management system (CMS) platform, Umbraco. This role requires critical thinking, strong technical skills, project management expertise, content management knowledge, and a proven track record of successful website migration projects.
Responsibilities:

• Collaboration: Work alongside the internal content creation and SEO groups to organize & optimize content. Collaborate with developers, designers, marketers, and other stakeholders for an integrated approach to website content.
• Content Migration: Oversee the migration of digital content, including data mapping and formatting.
• SEO Implementation: Apply SEO leading practices to maintain search engine rankings, including proper URL structure, meta tags, and keyword enhancement.
• Content Performance Monitoring: Regularly observe and manage the performance of digital content, taking initiative to solve any arising problems.

• CMS Experience: Expertise in managing content on WordPress, with a preference for experience with other platforms such as Umbraco, Joomla, Drupal, HubSpot, SiteCore, DNN, Optimizely, or Kentico.
  • A high level of technical skill in managing and administering CMS systems and plugins.
  • Adaptability and willingness to stay updated with the latest CMS platforms, technologies, and trends.
• Digital Marketing Knowledge: A thorough comprehension of Digital Marketing strategies, including SEO/SEM fundamentals and best practices.
• Project Management Proficiency: Exceptional ability to oversee multiple projects, adhering to tight schedules. Develop project plans, considering timelines, milestones, and resource allocation
• Attention to Detail: An eye for detail in auditing and structuring content and data.
• Problem-Solving Ability: Skills to navigate technical difficulties and unforeseen migration challenges.
• Communication Skills: Effective at working with diverse groups and explaining complex technical details in understandable terms.

• Web Analytics Familiarity: Utilize analytics tools (Google Analytics/LookerStudio) to track and analyze content performance, including page views, engagement metrics, and conversion rates.

• Comprehensive SEOExperience: Conducting keyword research, and optimizing web content, meta tags, headers, and on-page elements to enhance search engine rankings.

• Paid Campaign Management: Plan and execute paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads).

• Content Creation and Accessibility: Plan and execute paid search advertising campaigns (Google Ads, Bing Ads) and social media promotions (Facebook Ads, Instagram Ads).
• Integrated Project Execution: Coordination with multiple stakeholders for a unified digital strategy.
• Analytics Utilization: Proficiency in tools like Google Analytics for performance tracking.

• A minimum of seven years of hands-on Digital Marketing experience within an enterprise or agency environment.
• Ability to thrive in a fast-moving, divers, and globally distributed enterprise environment.
• Strong written and verbal communication skills.
• Highly organized with a heavy focus on deadlines and details.
• Coachable, trainable attitude and strong critical thinking skills.
• A Bachelor's degree in Internet Marketing, Digital Marketing, or a related field is required.

Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.