Digital Marketing Specialist

About Us: Our ABA (Applied Behavior Analysis) company is expanding, and we are seeking an experienced Digital Marketing Specialist. This role is crucial as we grow our online presence, focusing on paid social media and Google Ads, adapting to evolving company goals, and supporting our core growth and networking.

Job Description: As a Digital Marketing Specialist, you'll lead our Digital Marketing initiatives, particularly in paid social media and Google Ads. You will be responsible for creating, executing, and managing campaigns that effectively reach and engage our target audiences, including families seeking ABA services and healthcare professionals.

Key Responsibilities:

• Develop and execute comprehensive Digital Marketing strategies with a focus on paid social media platforms (Facebook, Instagram, LinkedIn) and Google Ads.
• Collaborate with content and design teams to create compelling ad content and visuals.
• Manage advertising budgets across platforms, ensuring optimal allocation for maximum ROI.
• Analyze campaign performance using tools like Google Analytics, Facebook Ad Manager, and Google Ads dashboard; adjust strategies based on data-driven insights.
• Keep abreast of the latest Digital Marketing trends and technologies, incorporating them into our marketing efforts as appropriate.
• Tailor marketing strategies to align with the company’s evolving goals, growth phases, and core mission.
• Build and maintain networking channels through Digital Marketing, enhancing community engagement and partnership opportunities.
• Work closely with sales and client service teams to synchronize marketing campaigns with customer acquisition and retention efforts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Solid experience in Digital Marketing, including proficiency in paid social media campaigns and Google Ads.
• Strong analytical skills with proficiency in Digital Marketing tools and analytics.
• Excellent communication and teamwork abilities.
• Flexible and adaptable to evolving company needs and goals.
• Prior experience in the healthcare or ABA industry is advantageous.

What We Offer:

• Professional development opportunities in a growing company.
• A supportive and dynamic work environment.

Be part of our mission in providing high-quality ABA services while advancing your career in the ever-evolving field of Digital Marketing.

How to Apply: Please send your resume and a cover letter detailing your fit for this role to [Email Address].

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