Address
Form of workJob Description
Are you passionate about making a positive impact in the community you live in? Do you want to be on the forefront of paving the way to financial freedom for the members we serve? At GECU, our Core Values drive our Culture: Advocate, Integrity, Accountable, Dedicated and Passionate. Come grow your career with an award- winning team!
BASIC RESPONSIBILITIES
Responsible for overseeing the digital presence and promotions of GECU and related entities, including email campaigns, text message campaigns, and all other digital-based marketing. Has a strong understanding of how marketing and technology can be combined to accomplish organization's goals. Utilizes tools and strategy to lead integrated Digital Marketing campaigns from concept to execution. Creates a dynamic and engaged online constituency that responds to promotions and advocacy requests through all digital means.
Stays on top of all trends, analyzes statistics, and follows changes in technology while targeting audiences and identifying opportunities. Employs and creates digital best practices in monitoring, response time, and optimization to target new audiences and drive growth. Implements projects with accuracy and in a timely manner.
TYPICAL DUTIES
Creates, tests, and executes email templates and campaign deliverables to reach intended audiences. Manages multiple lists of target audiences to guarantee timeliness and delivery rates are met. Conducts quality assurance to ensure creative content, links, and copy are all correct.
Executes SMS text campaigns with personalized messages, subject lines, copy, and variations of campaigns across segments to increase overall email and SMS engagement.
Creates and manages digital screens at all locations to deploy new static or video assets for new and existing products or services. Creates new templates and layouts that generate leads from branch visitors.
Manages and maintains assets and deliverables for multiple digital platforms and ensures accuracy and adherence to brand standards.
Monitors key channel marketing metrics to track success. Develops and provides analysis performance on managed digital platforms and provides insight and recommendations to improve channel performance.
Reports and analyzes performance on all digital platforms and provides insights and recommendations.
Communicates with cross-functional teams including project leads, writers, designers, and other team members to ensure email/SM projects are completed on time and align with department goals and brand voice.
Executes campaigns and manages distribution across email, text, and digital display channels.
Coordinates and drives schedules and deliverables. Ensures accuracy and follows set procedures.
Collaborates with the marketing team to set goals and create deliverables based on market demand and industry research. Stays informed, thinks ahead, and makes continuous recommendations to execute the latest digital strategies and trends.
Manages communication with external marketing digital vendors and responds or coordinates response to marketing requests. Collaborates with internal and external department team members to successfully execute all marketing and advertising initiatives.
Participates and/or leads in Salesforce implementation projects from start to finish. Gathers requirements, designs solutions, configures Salesforce, conducts user training, and provides ongoing support and maintenance.
Stays up to date on industry best practices and apply them as appropriate.
Promotes a risk-aware culture; ensures efficient and effective risk and compliance management practices by adhering to required standards and processes.
Maintain and understand compliance to ensure that work complies with GECU's established policies, procedures and applicable regulations, to include Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Member Identification Program (MIP), and Office of Foreign Asset Control (OFAC).
Other duties as may be assigned or required in connection with the general operation of the credit union.
Requirements
CRITICAL KNOWLEDGE, SKILL AND EDUCATION REQUIREMENTS:
Bachelor's degree in mass communication, marketing/business administration, CIS, CS, technology, or related field or equivalent
One (1) to three (3) years of relevant experience
Experience with Salesforce Marketing Cloud (SFMC) and its suite of tools for email marketing, automation, journey building, and analytics. Proficient in creating and managing email campaigns, designing personalized customer journeys, and leveraging data-driven insights to optimize marketing performance.
Experience with integrating Salesforce Marketing Cloud with other systems and platforms, such as CRM systems (e.g. Salesforce CRM), CMS, and third-party data sources, is highly desirable. The candidate should be familiar with integration methods, APIs, and data synchronization processes to ensure seamless data flow across systems.
Ability to lead and participate in implementation projects from start to finish.
Excellent at problem-solving, proactively multi-tasking, and the ability to prioritize with precise attention to detail.
Must have creative, collaborative and problem-solving approaches to work.
Excellent understanding of branding.
Strong organizational skills and attention to detail.
Ability to prioritize assignments and meet deadlines and work at a fast pace.
Thorough understanding of how technology and marketing are blended together.
Ability to work independently and as part of a team.
Strong commitment to customer service skills.
Excellent oral and written communication skills
A working knowledge of HTML/CSS, and some familiarity with APIs.
Experience/certifications in text platforms, email platforms, and digital signage applications like Content Manager.
Experience/certifications in Google and Facebook
Requires sitting the majority of the day, lifting up to 10 pounds, bending, reaching above and below shoulder level occasionally.
PRIMARY RESPONSIBILITY
Providing quality service is the primary responsibility of this position. Quality service means treating members and coworkers with respect and courtesy at all levels whether in person or by telephone as outlined in the Employee Handbook.
Availability requirements: Monday - Friday: 8:00 a.m. - 5:30 p.m.
This application is valid for 12 months. After that date, unless otherwise notified, please understand that your status as an applicant will end. You may re-apply for employment in the future by completing a new application. All correspondence regarding the processing of the application will be sent via e-mail to the address provided on the application. Please ensure spam filters are set accordingly to prevent e-mails from going to the Junk Mail/Spam folder.
Are you passionate about making a positive impact in the community you live in? Do you want to be on the forefront of paving the way to financial freedom for the members we serve? At GECU, our Core Values drive our Culture: Advocate, Integrity, Accountable, Dedicated and Passionate. Come grow your career with an award- winning team!
BASIC RESPONSIBILITIES
Responsible for overseeing the digital presence and promotions of GECU and related entities, including email campaigns, text message campaigns, and all other digital-based marketing. Has a strong understanding of how marketing and technology can be combined to accomplish organization's goals. Utilizes tools and strategy to lead integrated Digital Marketing campaigns from concept to execution. Creates a dynamic and engaged online constituency that responds to promotions and advocacy requests through all digital means.
Stays on top of all trends, analyzes statistics, and follows changes in technology while targeting audiences and identifying opportunities. Employs and creates digital best practices in monitoring, response time, and optimization to target new audiences and drive growth. Implements projects with accuracy and in a timely manner.
TYPICAL DUTIES
Creates, tests, and executes email templates and campaign deliverables to reach intended audiences. Manages multiple lists of target audiences to guarantee timeliness and delivery rates are met. Conducts quality assurance to ensure creative content, links, and copy are all correct.
Executes SMS text campaigns with personalized messages, subject lines, copy, and variations of campaigns across segments to increase overall email and SMS engagement.
Creates and manages digital screens at all locations to deploy new static or video assets for new and existing products or services. Creates new templates and layouts that generate leads from branch visitors.
Manages and maintains assets and deliverables for multiple digital platforms and ensures accuracy and adherence to brand standards.
Monitors key channel marketing metrics to track success. Develops and provides analysis performance on managed digital platforms and provides insight and recommendations to improve channel performance.
Reports and analyzes performance on all digital platforms and provides insights and recommendations.
Communicates with cross-functional teams including project leads, writers, designers, and other team members to ensure email/SM projects are completed on time and align with department goals and brand voice.
Executes campaigns and manages distribution across email, text, and digital display channels.
Coordinates and drives schedules and deliverables. Ensures accuracy and follows set procedures.
Collaborates with the marketing team to set goals and create deliverables based on market demand and industry research. Stays informed, thinks ahead, and makes continuous recommendations to execute the latest digital strategies and trends.
Manages communication with external marketing digital vendors and responds or coordinates response to marketing requests. Collaborates with internal and external department team members to successfully execute all marketing and advertising initiatives.
Participates and/or leads in Salesforce implementation projects from start to finish. Gathers requirements, designs solutions, configures Salesforce, conducts user training, and provides ongoing support and maintenance.
Stays up to date on industry best practices and apply them as appropriate.
Promotes a risk-aware culture; ensures efficient and effective risk and compliance management practices by adhering to required standards and processes.
Maintain and understand compliance to ensure that work complies with GECU's established policies, procedures and applicable regulations, to include Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Member Identification Program (MIP), and Office of Foreign Asset Control (OFAC).
Other duties as may be assigned or required in connection with the general operation of the credit union.
Requirements
CRITICAL KNOWLEDGE, SKILL AND EDUCATION REQUIREMENTS:
Bachelor's degree in mass communication, marketing/business administration, CIS, CS, technology, or related field or equivalent
One (1) to three (3) years of relevant experience
Experience with Salesforce Marketing Cloud (SFMC) and its suite of tools for email marketing, automation, journey building, and analytics. Proficient in creating and managing email campaigns, designing personalized customer journeys, and leveraging data-driven insights to optimize marketing performance.
Experience with integrating Salesforce Marketing Cloud with other systems and platforms, such as CRM systems (e.g. Salesforce CRM), CMS, and third-party data sources, is highly desirable. The candidate should be familiar with integration methods, APIs, and data synchronization processes to ensure seamless data flow across systems.
Ability to lead and participate in implementation projects from start to finish.
Excellent at problem-solving, proactively multi-tasking, and the ability to prioritize with precise attention to detail.
Must have creative, collaborative and problem-solving approaches to work.
Excellent understanding of branding.
Strong organizational skills and attention to detail.
Ability to prioritize assignments and meet deadlines and work at a fast pace.
Thorough understanding of how technology and marketing are blended together.
Ability to work independently and as part of a team.
Strong commitment to customer service skills.
Excellent oral and written communication skills
A working knowledge of HTML/CSS, and some familiarity with APIs.
Experience/certifications in text platforms, email platforms, and digital signage applications like Content Manager.
Experience/certifications in Google and Facebook
Requires sitting the majority of the day, lifting up to 10 pounds, bending, reaching above and below shoulder level occasionally.
PRIMARY RESPONSIBILITY
Providing quality service is the primary responsibility of this position. Quality service means treating members and coworkers with respect and courtesy at all levels whether in person or by telephone as outlined in the Employee Handbook.
Availability requirements: Monday - Friday: 8:00 a.m. - 5:30 p.m.
This application is valid for 12 months. After that date, unless otherwise notified, please understand that your status as an applicant will end. You may re-apply for employment in the future by completing a new application. All correspondence regarding the processing of the application will be sent via e-mail to the address provided on the application. Please ensure spam filters are set accordingly to prevent e-mails from going to the Junk Mail/Spam folder.
