Digital Marketing Specialist

Are you a dynamic and results-oriented Digital Marketing Specialist with a knack for driving success through email marketing, Local SEO, PPC, Local Services Ads (LSA), and SEO strategies? If so, we want you to join our team. We are seeking a passionate individual who thrives on leveraging digital channels to not only generate leads but also to convert them into loyal customers. As the Digital Marketing Specialist for our umbrella of 15+ home inspection and home services brands, you will play a pivotal role in developing and executing strategic marketing campaigns across various platforms, ensuring maximum visibility and engagement in our target markets. If you're ready to make a significant impact in the digital landscape, we encourage you to apply and become an integral part of our dynamic team.

ESSENTIAL JOB FUNCTIONS

• Utilize ZOHO CRM and marketing apps to effectively target our primary audiences-Real Estate Agents, Home Buyers, and Home Owners-at optimal times to maximize engagement and conversions.
• Develop and execute comprehensive email marketing campaigns, including email and SMS drip sequences, transactional emails, and mass campaigns, aimed at nurturing leads, engaging customers, and driving bookings for home inspections.
• Manage lists, segment audiences, create nurture campaigns, and conduct A/B tests to continually optimize campaign performance and audience engagement.
• Craft compelling content for various digital channels including emails, social media posts, website pages, advertisements, and newsletters to effectively communicate our brand message and drive customer action.
• Monitor and analyze key performance metrics such as click-through rates, conversion rates, and cost per acquisition, providing actionable insights to improve campaign effectiveness and ROI.
• Oversee and optimize Pay-Per-Click (PPC) campaigns across platforms such as Google Ads and Angi to drive targeted traffic and conversions.
• Strategically deploy Local Services Ads (LSA) to enhance visibility and attract qualified leads within specific geographic regions, leveraging localized marketing strategies.
• Conduct thorough keyword research, optimize website content, and implement both on-page and off-page SEO tactics to enhance organic search rankings and increase online visibility.
• Collaborate closely with internal teams and external stakeholders to align Digital Marketing efforts with overarching business objectives and marketing strategies.
• Stay abreast of industry trends, best practices, and emerging technologies in Digital Marketing, and proactively recommend innovative strategies to bolster our digital presence and maintain competitive advantage.

SKILLS AND ABILITIES

• Demonstrated expertise in Digital Marketing, emphasizing proficiency in email marketing, Paid Search, SEO, and local SEO strategies.
• Strong command of email marketing platforms with a track record of creating compelling and effective email campaigns.
• Thorough understanding of Google Ads, encompassing campaign setup, keyword research, ad copy creation, and performance optimization.
• Familiarity with Google Local Services Ads (LSA) and adeptness in utilizing this platform for driving local lead generation.
• Knowledge of Tracking Phone Numbers and Lead Insights.
• Proficient in SEO principles and techniques, including keyword research, content marketing, on-page optimization, and link building strategies.
• Excellent analytical capabilities, adept at interpreting data to derive actionable insights and guide decision-making.
• Effective communication skills, both written and verbal, enabling seamless collaboration with diverse teams.
• Creative problem-solving aptitude, coupled with a passion for keeping abreast of Digital Marketing trends and best practices.
• Expertise in Local SEO strategies and optimization techniques tailored to enhance local search visibility and attract customers within specific geographic areas.
• Competence in optimizing Google My Business (GMB) listings to amplify local search presence and allure potential customers.
• Ability to document Digital Marketing strategies, processes, and best practices for streamlined replication and knowledge dissemination within the team.
• Prior agency experience is considered advantageous.

MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing, Communications, or a related field.
• Proficiency in utilizing the Google suite, including Google Drive, Google Docs, Google Sheets, and Google Slides.

Tools You'll Use

• ZOHO Campaigns, Marketing Automation, and CRM
• Google Business Profile
• SEM Rush
• WhatConverts
• Google Analytics, Search Console, Tag Manager
• Chatmeter
• Google Local Services Ads
• Google Ads
• Angi, Angi Leads, Yelp Ads
• Lucid Charts