Digital Marketing Specialist

Job Type
Part-time
Description
EarthQuaker Devices, a guitar effect pedal company based in Akron, Ohio, is seeking qualified candidates for the role of Digital Marketing Specialist with experience in the music industry. This is an hybrid remote, part-time position.
The Digital Marketing Specialist will help us share EarthQuaker Devices' unique voice and products worldwide through social media and email marketing. The Digital Marketing Specialist will work closely with several members of our marketing team to create and coordinate campaigns and social media posts, responding to comments to our social media posts, and interacting with social media mentions. The Digital Marketing Specialist duties will include planning, implementing, and monitoring our Digital Marketing campaigns across all digital networks. Our ideal candidate is someone with experience in our marketing strategy and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. The Digital Marketing Specialist will determine unique ways to spread awareness about EarthQuaker Devices and drive product sales. This position will review market trends and identify target audiences to establish a direction for their campaigns. They may also pull data from email lists, advertisements, and digital content to determine the levels of engagement each received.
Duties & Responsibilities

• Create strategy for marketing campaigns and content.
• Plan and manage our social media platform (Instagram, X, Facebook, YouTube, TikTok)
• Coordinate marketing initiatives and events.
• Research and analyze advertising trends and audience preferences.
• Create original copy for various marketing purposes such as social media and email marketing campaigns.
• Publish and share engaging content.
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
• Suggest and implement new features to develop brand awareness, such as promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Research competitors' advertising campaigns.
• Decide on appropriate placement of ads.
• Determine and participate in the creation of the best content to reach customers, develop, and publish that content online.
• Implement and manage email marketing campaigns.
• Measure digital traffic.
• Monitor social media and Google Analytics.
• Optimize paid advertising campaigns using SEO and other tools.
• Report on the growth and analytics of campaigns to stakeholders.
• Scale campaigns to maximize ROI.
• Monitor project status and budget.
• Conduct market research to inform campaigns.
• Brainstorm and implement experiments and conversion tests.

About EarthQuaker Devices
We create extra special Devices with innovative and intuitive designs, assembled by real-life human hands through ethical, domestic manufacturing. We inspire a lifetime of musical adventures for all sonic explorers.
Top six in the U.S. and one of the top 10 in the world, we create products available in over 950 retail locations in approximately 50 countries. Key retailers include Guitar Center, Sam Ash, Sweetwater, and Thomann. EarthQuaker Devices has sold over 500,000 units.
The company's workforce reaches over 40 individuals, and we strongly commit to inclusion, diversity, and equity. This is evidenced by our policies, training, and workplace culture. We have created an open, honest, and transparent culture that doesn't shy away from hard conversations leading to positive individual, company, industry, and societal change. We partner with and advocate for BIPOC, LGBTQ+, and cis women musicians, those with disabilities, and religious minorities, and we strive to make the music industry a place where all can create and thrive. We encourage all folks to apply. Please contact hr@earthquakerdevices.com for information about accommodations.
Requirements
Experience/Requirements

• Bachelor's Degree Related to Marketing, Business, New Media, Public Relations or English
• Knowledge of brand and market segment
• Knowledge of and experience with SEO and Search Engine Marketing (SEM)
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of and experience with email marketing
• Knowledge of and experience with pay-per-click (PPC) advertising.
• Awareness of consumer behavior and human psychology
• General understanding of data analytics
• General understanding of UI/UX design
• Excellent copywriting and copy-editing skills
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.

Skills

• Adaptability
• Attention to Detail
• Content & Email Marketing
• Copywriting & Copy-editing
• Creativity
• Critical Thinking & Problem Solving
• Customer Service
• Decision Making
• Delegation
• Interpersonal Skills
• Leading & Influencing
• Mechanical Aptitude
• Multitasking
• Negotiations
• Oral Communication Skills
• Organization
• Photography/Videography
• Planning
• Presentation
• Professionalism
• Project Management
• SEO/Google Adwords Skills
• Stress Tolerance & Management
• Strategic Planning
• Teamwork
• Technical Communication
• Time Management
• Training
• Written Communication Skills

Salary Description
$23/Hour