Specialist Digital Marketing Strategy

The Out of Home (OOH) Division at Nestle USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafe, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the foodservice industry, ensuring that we are always at the forefront of industry trends and innovations.

This position is not eligible for Visa Sponsorship.

The Nestle Out of Home Division is hiring for a Digital Marketing Specialist on the Digital E-Business Team. This Specialist  has a passion for Digital Marketing, Customer Lifecycle Management (CLM), creativity, and innovation.  The Specialist will be responsible for executing and optimizing Digital Marketing campaigns, with a focus on email and SMS marketing. This role will involve executing strategies to engage with prospects, convert them into warm leads, and drive customer loyalty. The Specialist will also be responsible for executing segmentation strategies, conducting A/B testing, and monitoring campaign performance. The ideal candidate will have a strong attention to detail, excellent communication skills, and a proven track record in email and lifecycle marketing.

RESPONSIBILITIES:

• Email and SMS Campaign Execution: 
• Develop and execute email and SMS campaigns using marketing automation tools such as Adobe, HubSpot, or similar platforms. 
• Creating and monitoring complex personalized journeys, triggers, and automation. 
• Conduct A/B testing and analyze engagement metrics to continually improve campaign performance.
• Create and automate a reporting cadence to provide actionable insights and opportunities to test and improve.
• Customer Segmentation and Testing: 
• Execute segmentation strategy by using data and creativity to explore and test new segments. 
• Through the use of data, identify opportunities for A/B testing in segmentation and messaging to optimize key performance indicators (KPIs).
• Retention and Loyalty Initiatives: 
• Execute and monitor retention and loyalty initiatives for the Out of Home Division. 
• Report on and recommend opportunities to drive customer loyalty and increase customer lifetime value.
• Execute on lapsed customer campaigns to re-engage and warm.
• New Tool Launches:  
• Execute on the launch of new tools for SMS marketing, email marketing, and AI marketing. Test and learn with AI marketing tools and position them within the organization. 
• Collaborate with stakeholders including brand teams, data teams, and sales teams on enterprise campaigns and 1st party data collection initiatives.
• Help with documenting and communicating standardization and process with team and cross-functional stakeholders.

REQUIREMEMENTS / EDUCATION:

• Bachelor's Degree or higher in Marketing, Communications, or Digital marketing 
• 3-5 years Digital Marketing experience, CLM execution, and reporting
• Is detail oriented with proficient organizational, project management, and verbal communication skills
• B2B experience a plus

EXPERIENCE / REQUIRED SKILLS:

• Bachelor's degree in marketing or related
• Proficient in creating and executing email and SMS campaigns in Adobe Marketo, HubSpot, SalesForce, or similar systems
• 2+ years of email and lifecycle marketing experience; proven track record of developing lifecycle and email marketing strategies (B2B and/or startup experience a plus)
• Excellent written and oral communication skills
• Previous experience integrating with a CDP, and connecting systems a plus.
• Project management experience would be a plus
• Outstanding creativity, organizational and analytical skills, including story-telling
• Demonstrated communication, relationship building, and team/collaborative skills.
• Positive attitude and a willingness to embrace change in a growing and evolving business
• Self-motivated, enthusiastic to learn and a strong ability to independently problem-solve and demonstrate a proactive approach to their work

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It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

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This position is not eligible for Visa Sponsorship.

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