Paid Search Specialist (Ppc)

Salary:

Forged in the fires of Mount Doom, the three rings of Oodle were created to unite the nine realms… Wait. What?

Alright, that may be a little more epic sounding than your traditional digital agency, but we believe every word of it. Ok we don’t. But the thing is, we believe you have to stand apart from the crowds. We don’t want to sound like every other agency out there, because we’re not like every other agency out there. We’re arguably better looking. AND… and we believe in solving a client’s business problem, not simply creating something cool.

And we’re looking for more people who share that philosophy. Is it you? 

JOB DESCRIPTION

Paid search is essential for immediate online visibility and adaptability, helping businesses reach specific audiences and stay competitive in the fast-paced digital landscape. We’re looking for a Paid Search Specialist to support this mission for our clients through planning, managing, and optimizing the execution and strategy of paid media efforts. The Paid Search Specialist will work closely with the Paid Search Director, Senior Paid Search Specialists, and other team members to ensure proper management of holistic digital marketing campaigns. The role will be heavily focused on direct response Paid Search tactics across Google Ads and Microsoft Ads and will be managed in an advanced search management platform like Search Ads 360. 

As personalization becomes at the forefront of advertising, you strive to ensure you are meeting the needs of consumers before they even know they need it. You push the limits of what has been defined as normal and bring new ideas and new ways of thinking to the table. You are analytical in nature and support theories with data. You are comfortable leading client-facing presentations and answering first-hand client questions. You can adapt to the ever-changing digital ecosystem and understand the role Paid Search plays in the buyer journey. You are detail-oriented and self-motivated to move the needle. You take pride and ownership over your work and support team members to be successful.

QUALIFICATIONS

• 2-3+ years of digital marketing experience planning, managing, optimizing, and reporting on Paid Search activations.
• Experience working in an agency environment.
• Experience building out complex Paid Search campaigns across multiple platforms.
• Experience managing large-scale accounts and avoiding overlap and cannibalization from competing efforts.
• Experience performing real-time optimizations and running strategic A/B testing to enhance the accounts’ performance.
• Experience creating and presenting digital marketing reports and understanding each tactic’s role in the holistic marketing execution.
• Experience leading client-facing presentations.
• Experience experimenting and bringing new ideas to the table.
• Experience performing keyword research using a variety of tools to better understand how consumers interact with the brand
• Experience matching search intent with ads.
• Experience managing multiple clients at one time.
• Experience and comfort with effectively communicating with other media team members, including but not limited to social and programmatic display, to support holistic strategy and performance.
• Bring a relentlessly helpful and curious personality to the table - for your teammates, your clients, our prospects, and your community.
  

PLUSES

• Full funnel digital media experience including; programmatic display, video and audio, OTT, native advertising, influencer marketing, social media, and any other relevant digital placements.
• Experience setting up goal tracking and conversion actions in Google Analytics and Google Tag Manager.
• Experience managing content marketing.
• Experience with Technical SEO.
• Google Ads Certified.
• Microsoft Ads Accredited Professional.
  

ABOUT OODLE

Oodle is a Cincinnati-based digital marketing agency that believes in the transformative power of brands. We blend creativity, strategy, and technology to drive business growth through unique digital experiences. Our approach focuses on creating meaningful and impactful human interactions that connect our partners with their audience — creating dynamic moments that engage people with purpose.

COMPANY BENEFITS

• 401k with company matching
• Health Insurance
• Dental Insurance
• Vision Insurance
• Short Term Disability
• Unlimited Paid Vacation
• Paid Sick Days
• Paid Holidays
  

 

remote work