Digital Marketing Specialist - Ecommerce

EnGenius Technologies Inc., a leading manufacturer in the Computer Networking industry, is on the lookout for a passionate and skilled Digital Marketing Specialist. EnGenius is dedicated to delivering cutting-edge networking solutions to empower business worldwide. We are seeking a skilled professional to execute our Digital Marketing strategies in Ecommerce channel and social media platform, ensuring our products and brand stand out in the competitive landscape. As a Digital Marketing Specialist, you will play a pivotal role in driving online visibility, customer engagement, and sales growth. The ideal candidate should possess a deep understanding of the Consumer Electronics, combined with a proven track record in devising and implementing successful Digital Marketing campaigns. 

 Primary Responsibilities:

• Develop and execute comprehensive Digital Marketing strategies tailored for the network connectivity products, encompassing SEO, SEM, email marketing, social media, and advertising.
• Manage and optimize online advertising campaigns on platform such as Google Ads, LinkedIn, and industry-specific forums to achieve sales targets.
• Conduct marketing research and competitor analysis to identify industry trends, customer behavior, and growth opportunities.
• Collaborate with the content team to create compelling, technical content for website, blog, and product descriptions.
• Utilize analytics tools to monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
• Work closely with Ecommerce team to enhance the online shopping experience, optimize conversion rates, and implement industry-specific best practices.

Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 2 years’ experience in Digital Marketing with a focus on Consumer Electronics or Tech industry.
• In-depth knowledge of Computer Networking products and service.
• Proven experience with Digital Marketing tools and platforms (e.g., Shopify, Amazon, Google Analytics, Google Ads, LinkedIn Ads).
• Strong analytical skills, with the ability to translate data into actionable strategies.
• Excellent communication skills and the ability to collaborate across departments.
• Creative thinking and problem-solving abilities within the context of technical products.