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SalaryDo well by doing good.
EnergySage is the leading online marketplace for solar and other clean energy technologies. Millions of consumers use our content and tools to research and evaluate solar, batteries, community solar and other energy products and services. Our brand is trusted by consumers and thought leaders. Check out our coverage in the New York Times, the Wall Street Journal, the Washington Post and more.
We are a team of passionate, collaborative, authentic individuals who are dedicated to making renewable energy options more accessible and affordable to consumers. Headquartered in Boston, MA, with teams in Serbia, we are currently 120+ employees and growing rapidly.
Our team operates on a hybrid work schedule with 3 days of onsite collaboration. Learn more about our company and our team: www.energysage.com/about-us/company
Digital Marketing Specialist
EnergySage is seeking an experienced Digital Marketing Specialist to join our marketing team. Reporting to the Director of Acquisition Marketing, you will be responsible for launching, managing, and optimizing Paid Search, Paid Social, and/or Display campaigns alongside an external agency to drive cost-efficient lead volume. You will also manage and grow EnergySage's Affiliate Marketing program. The ideal candidate will possess a deep background in performance marketing and a strong understanding of affiliate marketing programs.
EnergySage is the most trusted and respected source for renewable energy content by both consumers and the industry. Through the EnergySage Marketplace, our mission is to help consumers shop for and transition to clean energy and energy-saving technologies like solar energy, heat pumps, and electric vehicles for their homes and beyond.
What You'll Do:
- Develop and execute performance-focused paid media strategies across SEM, paid social, and display to efficiently drive new leads for EnergySage.
- Manage campaigns in platform, conduct tests, analyze performance, allocate budget, and make data-driven decisions to scale campaigns that hit our ROI targets.
- Lead the development of high-performing ad creative by analyzing the performance of in-market creative, writing briefs, and partnering with designers to produce new ad concepts and iterations.
- Collaborate with external agency resources to manage and optimize paid media campaigns.
- Manage and grow EnergySage's affiliate marketing program, establishing strong relationships with partners and affiliates.
- Work cross-functionally with Product and Creative teams to drive landing page testing.
- Stay up-to-date with the latest Digital Marketing trends and industry best practices to incorporate them into our overall strategy.
- Learn the solar and renewable energy industry to understand the customer journey and tailor campaigns effectively.
What We Look For:
- 3-5 years of experience in performance marketing, with a focus in performance-focused paid digital media.
- Proficiency executing in Meta Ads Manager and Google Ads platforms. In-depth knowledge of paid advertising platform auctions and current best practices.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Experience managing affiliate programs is highly desirable.
- Ability to collaborate effectively with design teams to produce ad creative on a consistent cadence.
- Excellent written and verbal communication skills, with the ability to present campaign performance in a clear and concise manner.
- Self-motivated and proactive, with a passion for staying ahead of the curve in performance marketing trends and industry developments.
- Bachelor's Degree or equivalent experience.
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Confidence can sometimes hold us back from applying for a job - but we believe there's no such thing as a 'perfect' candidate. Even if you do not meet all of the qualifications above, we'd still love to hear from you. Tell us about the unique qualities you might bring in your cover letter.
We are EnergySage
As the leading online comparison-shopping marketplace for rooftop solar, energy storage, community solar, and financing, EnergySage is accelerating the adoption of clean energy by improving consumer access and affordability. Our user-friendly platform is built on the principle of consumer empowerment through unbiased information, transparency, and choice. As we grow and enter new markets, we seek team members who bring new perspectives, skills, and energy that will propel us to accomplish the challenging work we have ahead.
Our Values
- Consumer First: Our top priority is to serve and empower consumers through transparency, equitable access to information, and personalized interactions.
- Better Together: We recognize that we gain and give more through collaboration, partnership, and diversity of experience and perspective. We respect one another and are inspired by what we learn and achieve together.
- Integrity: We take personal ownership and pride in doing the right thing. Our consistency, competence, and high standards earn the reputation of "trusted advisors" with all of our stakeholders.
- Substantive Impact: We are committed to effecting and sustaining positive environmental, social, and market transformations through creativity, innovation, and persistence.
- Iterative Excellence: Our intellectual curiosity and bias toward action drive us to continuously learn, evaluate, iterate, and improve.
EnergySage is an equal opportunity employer and prohibits discrimination and harassment of any kind. Applicants from a broad range of backgrounds are encouraged to apply.
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