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SalaryAbout Us
Looking for a team atmosphere? An organization that truly cares and looks out for all of their employees? A company that puts company CULTURE first? RCL Mechanical is a locally owned and operated business, known for high-quality plumbing, AC, heating, and electrical services in Taunton and the surrounding areas in Bristol County and the South Shore Region. RCL Mechanical is committed to its employees and their growth, not only within the company but within their community. The secret to our company’s success is in the hands of our employees, and every employee has a voice here at RCL Mechanical!
Your Impact:
- As a Digital Marketing Specialist, you will play a crucial role in shaping our digital presence, executing marketing strategies that resonate with our target audience, and measuring the success of our campaigns.
- Your work will directly influence our brand's growth and presence in the market.
What You’ll Do:
- Develop strategic Digital Marketing plans that align with business goals.
- Build and launch Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and Bing Ads.
- Use Meta Ads platform to develop effective Facebook & Instagram campaigns.
- Social media management
- Monitor ongoing campaign performance and execute key campaign optimizations daily.
- Confidently present campaign reports on a routine basis.
- Develop and test new strategies designed to increase lead volume, conversion rates, and lower cost-per-click.
- Create A/B testing opportunities to increase efficiency of campaigns and generate better results.
- Recommend landing page and website optimizations based on performance and findings of campaigns.
- Create effective local, regional, and national Search Engine Optimization (SEO) initiatives.
- Research and create strategic keyword lists and ideas for PPC and SEO campaigns as well as content creation.
- Use tools such as Google Analytics and BrightEdge to find patterns and new campaign opportunities for growth.
- Perform routine competitive research and analysis to inform the business of any changes in the current market environment.
- Stay up to date with current Digital Marketing industry trends, market conditions, and best practices.
What You’ll Bring:
- Experience and knowledge of Google’s services, including Google Analytics, Google Ads Keyword Planner, and Search Console.
- Google certified in Ads, Analytics, and/or Display.
- Experience with marketing tools such as sem rush, bright local or similar.
- Experience with CRM tools such as go high level.
- Understanding of forecasting, budgeting, and campaign pacing.
- Excellent critical thinking, analytical, and problem-solving skills.
- Recognize problems, identify causes, and present solutions to issues that may arise.
- Exhibits solid communication skills (oral, written, and presentation).
- Ability and willingness to learn new tools and technologies.
- Strong ability to multi-task.
- Excellent writing skills.
- Obsessive attention to detail.
Preferred Skills:
- Experience working with WordPress.
- Go High Level CRM
- Home Service Industry Experience
- Basic understanding of HTML, CSS, and JavaScript.
- Understanding of .htaccess, robots.txt, XML Sitemaps, site speed optimization, and other technical aspects of SEO.
- A solid understanding of search strategies, website mobile optimization, and other Digital Marketing industry trends.
