Sr Digital Marketing Specialist I

EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

Your Opportunity
As a Sr. Digital Marketing Specialist, your primary responsibility will be to develop marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience.   
 
This remote position is U.S.-based only (excluding U.S. territories).
 
What You'll Do
    Manages the implementation of Digital Marketing programs and analyzes their effectiveness. 
    Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals. 
    Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact. 
    Develops and maintains website graphic designs and layout to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web. 
    Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. 
    May be responsible for social media marketing and online community management.
 
Your Team
You will be welcomed as a member of the Marketing Team and the larger EBSCOLearning organization. Our team enjoys the flexibility and greater work life balance working remotely offers. There will be ample resources, tools, training, and support to ensure your success and your development and career growth at EIS
 
About You
    5+ years of direct experience
    Proficient in Adobe Creative Suite, Canva, Figma, Hubspot, Meta and LinkedIn Campaign Manager
 
What Sets You Apart
    In-depth conceptual and practical knowledge in own discipline and basic knowledge of related job disciplines. 
    Has knowledge of best practices and how own area integrates with others; is aware of competition and the factors that differentiate them in the market. 
    Acts as a resource for colleagues with less experience. 
    Experience leading small projects with manageable risks and resource requirements or project steps within a broader project or may have accountability for on-going activities or objectives. 
    Demonstrated experience solving complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information. 
    Ability to explains difficult or sensitive information; works to build consensus. 
 
Our Offer to You
Target Annual Compensation Range: $77,730 - $111,045.
The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position's work location.
 
EBSCO provides a generous benefits program including 
    Medical, Dental, Vision, Life and Disability Insurance and Flexible spending accounts 
    Retirement Savings Plan 
    Paid Parental Leave 
    Holidays and Paid Time Off (PTO) 
    Mentoring program 
    And much more! Check it out here: https://www.ebsco.com/about/benefits 
 
We work hard to embrace diversity, equity and inclusion and encourage everyone at EBSCO to bring their authentic selves to work every day. We have a wide representation of employee resource groups. To learn more, visit https://www.ebsco.com/about/diversity-equity-inclusion 
 
The EBSCO Way 
At EBSCO, our culture is defined by ten guiding principles. We put our customers first, and we're always looking for ways to innovate and improve. We make decisions based on facts, communicate openly, and hold ourselves accountable for results. Trust, respect, and care for each other are essential to how we work. Every day, our actions and teamwork shape who we are as a company. To learn more about our culture, visit https://www.ebsco.com/about/culture.     
 

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.