Digital Marketing Manager

About Gibson

Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining.

For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple categories. Based in Los Angeles, Gibson is known for delivering product lines with style and value for the global retail marketplace. Gibson's legacy brands include Laurie Gates, Gibson Elite, Gibson Home, Ultra by Gibson, and Soho Lounge. In addition, Gibson is a driving force behind global brands such as Martha Stewart, Babish, Kenmore, Crockpot, Oster, Mr. Coffee, and Peanuts.

At Gibson, PEOPLE ARE THE #1 PRIORITY. Gibson is always looking for new talent to join our growing team.

For more information, visit us at http://www.gibsonhomewares.com

Job Title: Digital Marketing Manager

We are looking for a passionate, highly organized, sales and marketing-oriented individual who can help drive digital sales for our numerous brands like Martha Stewart, Babish, Sur La Table, Oster, Bloomhouse, and more. In this role, you will work directly with our VP of Ecommerce Sales on numerous projects, with a focus on digital advertising, product onboarding, content management, and social media management.

Responsibilities    

• Digital Advertisement: Work directly with our VP of Ecommerce to monitor and optimize our digital ad strategy across numerous platforms such as Amazon, Wayfair, WM, BBB etc. Experience with Quartile is a plus.
• Product Onboarding: Manage product onboarding and maintenance for various Ecommerce sites such as Shopify, WM, and others
• ITEM MAINTENCE: Proactively identify ways to improve conversion and the consumer experience of product listings
• SEO Optimization: Implement on-page and off-page SEO strategies to improve organic visibility and drive traffic to our ecommerce websites.
• SOCIAL MEDIA MANAGEMENT: Work closely with the marketing team gather content and organize Social Media calendars to grow our brands' digital awareness and drive sales.

Requirements    

• Position is based in our corporate headquarters in Los Angeles, M-F, this is not a remote or hybrid position
• Bachelor's degree in relevant discipline, e.g., Digital Marketing
• Three years of relevant work experience in Ecommerce, Digital Marketing, Social Media Marketing, Influencer Marketing
• Consumer Packaged Goods (CPG) products is a big plus
• Digital advertising, SEO, Amazon, Shopify experience
• Social Media experience a plus
• Time management, able to work in a fast-paced corporate environment, meeting aggressive deadlines
• Communication skills, verbal and written, clear and concise, persuasive
• Interpersonal skills, collaborative with team members and clients
• Technical skills for budgeting, ROI analyses and web analytics
• Creative technical skills including Adobe products