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Form of workPublic Communications Inc. (PCI) seeks a passionate Digital Marketing Coordinator to support its growing digital team on content development and amplification. This individual will support the team on execution of digital client programs, analyze results and report metrics.
This is a great opportunity for someone who is creative and has experience developing effective, engaging digital content to achieve communication goals. PCI’s mission is to use the power of communications to achieve the results that matter most to our clients and make a positive difference. You will work on client programs that range from safeguarding people’s health to ensuring wildlife conservation.
PCI excels as a national communications agency driven by a purpose – to make a positive difference for our clients and community. More than 60 years after our founding, we remain proudly independent and focused on providing results-oriented, measurable communications services. Our experienced 30+ member team includes senior counselors, strategists, media relations experts, digital strategists, writers and planners. We are based in downtown Chicago and extend our reach across the United States and globally to help clients meet their goals through strategic planning, creativity and collaboration.
You’re a perfect fit if you:
- Bring passion and purpose to your work.
- Want to engage with clients whose missions matter to our lives and well-being.
- Proactively solve problems, think strategically, identify new opportunities, productively challenge the status quo and find evidence-based creative solutions.
- Are familiar with generative AI technologies and their role in public relations and Digital Marketing.
- Excel in a fast-paced environment as both a team member and an independent contributor with autonomy.
- Believe hard work, professionalism, integrity and follow-through are keys to success.
- Can demonstrate a proven track record of assuming greater responsibilities.
- Excel in achieving outstanding results.
- Model your strategic thinking, can-do attitude and professionalism to others and be a trusted mentor and advisor to PCI staff, leadership, and clients.
In this role, you will:
- Strategize and execute Digital Marketing campaigns that will tell our clients’ stories in engaging, visual ways across social media (Facebook, X, Instagram, TikTok, YouTube, LinkedIn and more). You will provide community management and content development across 3-4 accounts, which includes both copywriting and creative development (graphics, short-form video, GIFs, Reels, etc.).
- Support with as-needed projects ranging from email newsletter marketing, website content management, and digital advertising (Google Ads [display and search], Facebook Ads, X Ads, LinkedIn Ads and more).
- Create and analyze reports to support the clients’ communications goals, including sources like Sprout Social, Sprinklr, X Analytics, Facebook Insights, Instagram Insights, LinkedIn Analytics, Google Analytics, and native email marketing platforms.
- Conduct SEO keyword research and infuse it within earned and owned client content (i.e., press releases, blog posts, webpages).
- Conduct weekly research and stay abreast of digital communications trends; provide relevant updates to agency sectors and clients.
- Guide and train agency staff on social media best practices and processes through internal presentations or creation of tip sheets.
- Participate in creative and strategic ideation across accounts.
Qualifications
- 2-3 years of professional experience (including internships) in social media, digital advertising, email marketing, website management and audience engagement, preferably in a public relations or marketing agency setting.
- Intricate knowledge and experience using major ad and social platforms, including Facebook, X, Instagram, TikTok, YouTube and LinkedIn, and natural curiosity in exploring emerging platforms like Threads and more.
- Experience managing social media communities, developing engaging content and facilitating meaningful connections with followers.
- Experience using social media management platforms (i.e., Facebook Business Manager, Sprout Social, Sprinklr, Hootsuite, etc.).
- Experience using graphic design and video editing programs to support social media content and ad development (i.e., InDesign, Photoshop, Adobe Express, Canva, iMovie, Premiere Pro, etc.).
- Experience using website content management systems (i.e., WordPress, Squarespace, etc.).
- Experience using email marketing campaign development and platform management (i.e., MailChimp, Constant Contact, etc.).
- Working knowledge of SEO best practices and implementation.
- Experience using analytic programs (i.e., Facebook Insights, X Analytics, Instagram Insights, Google Analytics, RIVAL IQ, and native email marketing platforms).
- Familiarity and usage of AP Style writing.
- Ability to craft data-driven content.
Bonus Round (preferable but not required)
- You have experience in video filming and editing.
- Certifications such as Google Ads, Google Analytics, Bing Ads, Facebook Blueprint and more.
Interpersonal skills:
- Passionate, dedicated learner seeking information and knowledge to grow and advance your communications practice.
- A strategic thinker and doer, seeing the big picture while ensuring the details are well executed.
- Proactively determine what the team and your clients need and take the proper steps to ensure it gets done.
- High attention to detail and excellent written and verbal communication skills.
- Smart, hard-working and willing to go the extra mile for your clients and team.
What we offer:
Competitive salary with profit sharing, 401(k) plan and generous benefits including:
- 12 paid holidays annually (several are personal choice)
- 12 days of paid vacation for the first two years, 15 days paid with 3-4 years in service
- Medical, dental, vision insurance
- Parental leave program, plus eligibility for bonus upon return
- Professional/personal development allowance
- Monthly allowance for cell phone
- Employee charitable contributions and match program
- And more!
Working conditions:
Day-to-day work is currently performed virtually but requires 2-3 days per month of work in our office and as-needed onsite client visits. This is a full-time position. May require some weekend and evening work.
Public Communications Inc. is an equal-opportunity employer of all protected classes.
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